Sultan Box Office Collections: Scores big on second day

Salman Khan’s Sultan was outstanding on its second day at the box office. The film has recorded the 6th highest single-day in the history of the Hindi Film Industry.

Previously, only one film this year had crossed the 20 crore mark on a single day (3rd day of Housefull 3, national holiday). Sultan has twice crossed the 35 crore mark in two days (both partial holidays) and should remain above the 20 crore mark throughout its extended weekend.

The film has shown a small growth in business on Thursday over Wednesday, which is a sign that the word-of-mouth is certainly not negative and people are liking the film. Even with the Eid factor, it takes good word-of-mouth for films with such a massive release to sustain after a huge opening day.

The trend is also positive in a circuit like East Punjab, which has held on very strongly after a record-breaking opening day. Some centres, even multiplexes (it’s a multiplex dominated circuit) have shown decent growth.

Overall, Sultan is well on course to be a big winner at the box office. The question will now be, how big. Can it peak like Bajrangi Bhaijaan or sustain well enough to cross the 300 crore mark?

Our IndicineLBO predictions should give you a better idea on what to expect, but we have delayed our final predictions by a day. We need atleast one working day to analyse the trend, but we haven’t yet been able to ascertain the exact percentage of advantage the partial holiday has given the film in the last couple of days. So stay tuned to our final prediction at around 1PM tomorrow.

Sultan Box Office Collections:

• Wednesday – 36.54 crore
• Thursday – 37.20 crore
• 2-day Total collections - 73.74 crore