Press Release: Yashraj Films makes the impossible happen with SRK’s Madame Tussauds London Wax figure turning Gaurav at the Coca-Cola London Eye!
It’s a first of its kind, ever! In what has so far never been done, Madame Tussauds London, the world famous attraction, will re-dress its Shah Rukh Khan figure as Gaurav, his character in ‘Fan’. The wax figure will resemble Gaurav in terms of his clothing and look. Not only will the figure look like Gaurav, it will actually step out, for the very first time, enthralling fans at the iconic London Eye. This ‘Fan’ moment for the SRK Madame Tussauds London wax figure is unprecedented in the attraction’s history!
That Yash Raj Films has conceptualized a unique exercise like this to connect with SRK fans is no mean feat. Speaking about this event, Avtar Panesar – Vice President YRF International said, “We have had a long standing relationship with Madame Tussauds, and hold the attraction in high esteem. Placing the Madame Tussauds wax figure as a film character at a public place where crowds throng is an exciting opportunity for SRK fans! This is our way of returning the love of the Fan’s that make our films what they are.”
Madame Tussauds London has stepped up for ‘Fan’ in more ways than one – a scene from ‘Fan’ was actually shot at the attraction. Its cooperation with the film is influenced by the massive popularity that its Bollywood area enjoys. Madame Tussauds London’s General Manager, Edward Fuller, commented: “We have a long and strong relationship with the Indian film industry and our Bollywood figures, especially Shah Rukh Khan’s likeness, are hugely popular with guests. We’re delighted the attraction is featured in ‘Fan’ and excited to be celebrating the release of the film by re-dressing Shah Rukh’s figure and taking it to the London Eye for his fans to see and grab a selfie with!”
Yash Raj Films has innovated at many levels, from its making to the postproduction to VFX and digital work for ‘Fan’. Naturally, its promotions too have a unique and grand touch to them.
Nice approach.
Meanwhile, excitement for FAN is soaring to altogether different level.
Can’t wait for April 15…!!!!
Srk The Only Megastar Rules All over the World…
The actor who lost to Ranveer doesn’t deserve any solo release on festivals. shame on srk and his fans
My God it’s incredible.
The entire industry need to thank Srk for changing the face of Bollywood in overseas.He isn’t only a star but a global phenomenon.
I remember Anupama Chopra saying that once she was in a foreign land she was asked by a waitress whether she belonged to the same country as Srk and when she answered in the affirmative the waitress blushed and said she loves Srk.
This is why he is and will always remain king of Bollywood.
even the team of fan has not promoted the film like u r doing by writing almost every 3rd article on fan!!
A lot of people have put a lot of effort to present a film like FAN to us..I hope they get heavily rewarded for their hard work..I am having sky high expectations from this fim,just hope it delivers even more than that..All the very best team FAN..
You also need to include that such marketing tactics of Yrf won’t work unless you have Srk as the lead of your movie.
His name sells everywhere whether it’s on ticket counters,twitter,brands,overseas or even the comments section of Indicine.
Waiting for Blockbuster teaser. Sultan Only 7 days left For SultanTeaser length-1min23 sec. 14th April Ready Rehena Because Bollywood Ka God Father is Arriving.. This eid only ?#?Sultan? ????
@qasim In case you’re a fan of Salman do read it or else ignore
If losing to a movie(even though worldwide dilwale collected more) which received huge critical acclaim,directed by the genius SLB,starring two reigning beauties and made on a humongous budget is a matter of shame then losing to a newcomer who was only a single film old in 2008 that too when your favourite star’s movie didn’t collect half as much as the newcomer’s despite it having names like Bigb priyanka is a matter of pride isn’t it?
Fan Is the first film Ever
to get shot in Madam Tussad Museum
Only
Megastar
Shah Rukh Khan
RULES !
.
.
@Aki : Come on, respond me here. Or you already backed off?
http://www.indicine.com/movies/bollywood/raees-shoot-wrapped-up-dholakia-calls-srk-the-best/comment-page-4/#comments
You have still not confirmed the bet.
@Qasim 04:32 pm : The actor who lost to new comers/less known stars like Ranbir Kapoor, Fardeen khan, Tushar Kapoor, Rajpal Yadav, Shakti Kapoor doesn’t deserve to release his movies at all.
@quasim yeah srk doesnt deswrve a solo release…but before that salman should be banned from bollywood as he has never won any clash…and he has lost to all in last decade…
FINALLY!! Salman Khan to Romance Deepika Padukone in Kabir Khan’s next. Eid 2017
bwahaa.. prmotion ke liye kuch bhi karega.. wt does a common indian care abt wax statue :D
Biggest movie star on earth for a reason
#applause
#thuglife
#like#a#boss
In Repy To qasim : Why So Jealous???May Be U DerivE Pleasure Being A 2 Rupees Person And Mocking At a Million Dollar Man! Life Is Much More Then Criticizing SRK!
Dilwale Loose Why Where, Collections DekhEga To Maths Bhul Jayyega! ALL TIME GROSSERS LIST – 6th Positio, Inspite Of Such Morouns Like You! Better Get A Life And Agli Baar AUkaat Me Reh Ke Bolo!
This is not just cool but super cool. Awesome and unique marketing method by YRF. Impressed with this one.
Not fortunate enough to have a selfie clicked with that Gaurav makeover statue. But will watch Gaurav on screen as soon as the movie releases.
Proud to be a SRK fan.
impossible ???
do you really think this word even exist when it comes to SRK ;)
yeah @challa his Name sells everywhere thats why his Tv shows Flops,He has not given a single HGOTY from last 8 years ,His DDLJ remake lost to an Historical drama,His Dilwale Tv premiere fetched lower TRPs than bajrangi bhaijaan’s nth veiwing .. yeah Man his Name sells Everywhere..Even on Airports and Wankhede.. Delusion of Grandeur
SRK Rahees look putla bhi saath mein hi banwa Lena. Lol
Boring article…
What can we say about him.
His stardom n reach is beyond everything.
Its just
8 days 2 go #FAN
Yes . I think an action scene has been shot at Madame Tussaunds . Quite clear from the trailer .
Madame Tussauds will do anything for SRK .
THAT’S WHY HE IS THE GLOBAL MEGASTAR AND ALSO CALLED KING OF BOLLYWOOD FOR A REASON.while YRF is feeling so much shame to approach salman’s film’s statue because they’ll laugh at it loudly,ROFL.
#15TH APRIL,WORLD KA SABSE BADA SUPERSTAR KIA SABSE BADA #FAN.
@rangil singh,which trp you’re talking about which star has shown 7 trp to 15 trp like wrong figure.and kabir khan/Harshali salman is getting this pleasure not because of his own for which reason till now chasing CE WW with out them,ROFL.AND HOSTING A CONTROVERSIAL SEQUEL SHOW IS NOT AT ALL A BIG DEAL,still big boss 8 was a big flop than KING KHAN’S lowest trp show last year,have shame.KING KHAN never depends on big name like Kabir/big boss rather HE is helping poor directors as well as shows with HIS BRAND IMAGE you FOOL,better realise that and take away your shameless back from here from getting thrashed by THE SRKIANS.
@qasim,but WE knew Deepika rejected lalluman many years ago,but anyways if that was true than KING KHAN’S launched Deepika might save salman’s career once again if get a solo release then only,ROFL.
It’s his Without make up Picture . I like the real touch given to it !!
Let’s see How Fan Performs on Partial Holiday, Single screens will not perform as srk’s fan Base is vry low in small cities. If it got mixed reviews nd WOM then lifetime 125 cr max .
@Xhalla : Where was this thinking before clash happened :directed by the genius SLB,starring two reigning beauties and made on a humongous budget is a matter. Didn’t you write comments like ‘Will feel bad for BRM’ before clash ? You had decided the result much before the outcome. Now you are praising BRM !!!!!!! Lol
@czone : You guys are funny, before clash you chant king of clashes & hail Srk power. After losing you refer to a delayed movie (took 3 yrs to complete since the announcement) of Salman during his worst phase and find solace !!!!! An actual ROFL !!!!!!!!
SLB & Ranveer has broken the so called ego of some self proclaimed king & his fanatics n dragged his feet to the grave. Sultan &_Salman will put the kafan on him n bury !!!!!!!!!!
This comment is for all Salman haters who still see Salman as threat to Srk instead of competition & friend !!!!!!!!!!!
we want our bhaijan statute at V.T or churchgate station .
@hrithik
It’s great how being a Bhaitard u are constantly talking about clashes . SRK is still the King of Clashes … his record his 13-2 .
Should I talk about your idol’s record in clashes who got destroyed by a newcomer …?