It’s no secret now that Shah Rukh Khan is going through a career low, atleast as far as the domestic box office collections of his films are concerned. He’s still bigger than most, but not quite upto the very high standards that he had consistently maintained for the first 20 years of his career.
‘Dilwale’, which was touted as the box office favourite last Christmas, failed to match the glorious run of Sanjay Leela Bhansali’s ‘Bajirao Mastani’. Now, FAN isn’t performing upto expectations either.
It’s at this time that a section of the industry, mostly Shah Rukh Khan supporters, who believe Aditya Chopra should let go of the Eid date and give it to the man who featured in some of his biggest blockbusters like ‘Dilwale Dulhania Le Jayenge’, ‘Mohabbatein’ and ‘Rab Ne Bana Di Jodi’. Shah Rukh was also the lead star in every Yash Chopra directed film since Darr in 1993.
While it cannot be denied that Adi is one of the most talented directors in the industry, it’s Shah Rukh’s charisma that made DDLJ the iconic film that it has now become. With a lesser actor, the impact of a film like DDLJ would have been far less. Some believe, SRK’s contribution to the YRF banner is huge and it’s his films that have made the banner what it is today.
For the trade, the choice is unanimous. They all want ‘Sultan’. But a section of the industry believe Aditya Chopra owes a lot to Shah Rukh and the best way to repay would be by pushing ‘Sultan’ to a later date. More so since it was ‘Raees’ that was first announced for Eid.
If it happens it will be good but if it doesn’t still i will be happy to see raees releasing on eid. Even if Raess gets lesser screens in long term better movie will earn more.
@INDICINE: not agree with you article is a insult of YRF this production house is there before someone knows SRK they have given some classic great movies with BIG B and really it is insult to him as well you forget Tirshul, Silsila, Kabhi Kabhi Kaala Pathar. Think about your article again.
I strongly have a gut feeling that fan will do more than 200 crores in this situation , unlike some non actors who failed to cross this barrier two times in their career peak.
#Ready,#Jail ho
i say clash with sultan.. dekhte hain kya hoga.. i know lot of money is involved.. the trade wants sultan.. audience will chose the better film.. the trade has forgotten the hundreds of crores uv made for them in the past 2 decades.. one or two underperformers (that too due to ur high standards, otherwise very good if not awesome) and trade wants sultan.. ofcourse it is business and sabko profit chaiye.. and isme kuch galat b nai hai.. release ur film with sultan.. trade ko aur kamane do.. if ur product is better u will win (BM vs Dilwale).. and trade firse tumhari piche bhagegi.. as u rightly said (modified version), abhi star trade ke piche bhag rha hai, fir trade star ke piche bhagegi..
for sallu fans.. i luv salman as well.. but itna khush hona acha nai hai.. time sabke aaega.. FAN is a milestone movie, salman can never achieve this level of acting..
for aamir fans.. no doubt script selection is best.. but even he has had a talaash or mangal pandey.. and even rdb and dch were not super successful but are cult.. so will be FAN with time
for hritik.. abhi tym hai usko srk ke level pe aane mein.. not acting wise maybe, but stardom wise surely
for aki/ajay.. great actors, but tum log soch b sakte ho srk level ka stardom ye dono achv krenge? i dont think so..
for young brigade fans.. sapna dekhna achi bat hai.. mehnat karo.. abhi dilli bht dur hai
for srk himself.. ppl have absolutely loved your acting.. this is a positive step.. dont worry and aage badho.. log khud aaenge
#yewaqtbhiguzarjaega
#youwillbounceback
every single screen will play sultan.
OMG!! Indicine, I didn’t expect this piece of over-top lobbying and PR Excercise for SRK. Yes, SRK is facing a career low. So what?
Why are you stooping to this level? Why are you indirectly begging? Why are you trying to damage Sultan?
All methods tried! But nothing has worked! So, Begging!! So easy!!
It is really pathetic a site like Indicine decided the content just by a small teaser of RAEES what if even they allowed to release it and it will be failed drastically then who will take responsibility this article or SRK? everyone appreciated FAN teaser as well DILWALE as well but what is the outcome? remember one thing all actor fans it is SALMAN who started his movie to release on EID before him no one consider that EID is a good time to release movies.
yrf pls don’t ruin our Eid celebrations by releasing Raees Eid is synonyms to salman khan movies …. Srk released ra one hny on Diwali n dil wale on Christmas to spoil our festive mood…. sultan this Eid …
@indicine why should aditya chopra postpone his movie from eid,did he created eid weekend ? no.
Eid weekend is created by bhaijaan and pepole wants his films on eid.
Even salman shouldnt show any mercy on srk because during salmans low phase did srk supported him?
for your kind information salman srk fight happened because srk not accepted salmans offer to play cameo role in main aur mrs khanna.
Remember Sultan is more of a Salman Khan than that of YashRaj one! Every body is waiting for Sultan because of Salman! You know that.
Remember Salman has put a lot of hard works than he has ever done for any film. He will never agree to that!
Only sultan relse..!! # saksham …nice comment ..!!!
Seriously Indicine? I guess you should be a neutral site as far as film news,views,reviews and collections are concerned. i have observed closely that you have always given more importance to Shahrukh khan the man and his movies. Better rename your site to Shahrukhcine.com. I visit this site to get genuine information about upcoming movies and box office collections but every other day you have blogs glorifying Shahrukhkhan. Is it Shahrukh who has made Yashraj or Dharma what it is today or They have made him? Why hasn’t he acted in not so known directors movies and made them big.
Please dont compare srk with sachin…sachin sir is greatest celebrity of india…see how he has behaved last 25years… Sachin is greater than film stars…he is Bharat ratna..Diamond….sachin is down to earth..He is real god for fans
There was a time when Salman was facing bad time and SRK was facing at its peak!!
Yet, nobody has SRK to push Don to a later date and allow Jaan-E-Mann to be a solo release!
But being a man, Salman has never asked any of his PR teams to resort to begging!!
Plz yrf don’t ruin our Eid we want Sultan on eid… Bas
As per KRK YRF is the factory of flop films since maha crap dhoom3(2013) all YRF film floped at boxoffice not only in domestic but also in oversease too because people lost trust in YRF like before was. Last 3year YRF failed to earn profit then yrf decided to cast srk n salman next project, so called big banner YRF yet to give 100cr without khans where Young actor with other banners gave many time. Even YRF failed to profit with SRK now 1big film sultan left with salman, YRF bad luck continues if SRK decide to clash Raees with Sultan then YRF was made and destroyed by SRK and Finally what KRK said YRF me sirf star bhikte hai a66i kahani/film nehi
It seems that postponing RAEES was a wise decision rather than clashing.I strongly opposed that move but poor performance of FAN made me believe that it was a better decision.After two underperformers (personally I think HNY was also an underperformer) SRK is at his lowest since 2000.The shocks of 4,5 bad films can’t be recovered with 1,2 good films.Srk needs a 1 universal appealing film like Bagrangi,PK,3 Idiots to regain his position in industry.Although was against RAEES postponement earlier now I stand with srk in each and every move of his career.I feel so bad when a legend falls at the later stage of his career.I had tears in my eyes when Federer lost to Djokovic in Wimbledon 2014.Although I wasn’t Federer fan.I feel too bad when someone who dominated his field for a long time fails at the end.Although this is how it works in life but still disappointed.
But happy on the fact that once again we Pakistani fans proved that it doesnot matter how his film perform in India we will give our 100% dedication to his films in Pakistan.It doesnot matter what’s the genre,it doesnot matter what’s the release date,It doesnot matter how was the music ,it doesnot matter what was the banner.We understand and love one thing “SRK”.Fab scored highest weekend record for a Hindi film in Pakistan??????
During the time, BM vs Dilwale, the SRK PR teams threatened SLB using Komal Nahta! But SLB didnt care about it.
Now, I hope Salman doesnt pay heed to these PR excercises to build pressures on Sultan through emotional blackmails.
@Indicine, who are these SRK supporters? Which section of the industry? Please reveal it. Since you have made an article on it, u must know who they are!
I have always admired akki ,his hits,flops,classics etc. but not anymore.
Some akkians like sunny and many more have crossed the lines.
Karara Jawab Milega!!
@mightymonk
he worked with Aditiya chora,Karan Johar,Farah Khan,Farhan Akhter,Shimit Amin when they weren’t great directors.Still he gave huge hits with them
@all srkians I want to ask a question to you guys.
Aren’t you happy to get Srk back in acting.
Duniya ka sabse bada star dont need to beg for a EID release date. Though Salman is kind hearted and he has helped so many people in this industry. Not sure about Adi Chopra but if our Global star requests to Bhai then he will surely oblige.
Yash Raj Films since Dhoom 3 has no major success and Sultan is a sure shot 500cr grosser worldwide … Adi Chopra will never let go off this kinda moolah for his best friend
@yuvrag
Ok man give credit of DDLJ to Yrf,good music or locations but don’t call it bad just because of hatred to SRK.Still it is most favorite movie of all time of thousands of people around the globe.Ok minus SRK from DDLJ if you don’t like him but don’t degrade a iconic Bollywood movie just because you hate SRK
Emotions have no play in business. The bigger player takes the cake. Just the way srk forced akki to move the date by using his weight. Feeling the taste of his own medicine.
@indicine
Who has written this article?In extreme bad times this begging isn’t justified.his 2 movies underperoformed but that doesnot mean he is completely destroyed or gone to the levels of some xyz stars in their low.He is still there with his fandom.only he needs to regain trust of neutral audience for which he doesnot need a good release date but he needs a universal appealing well made movie.
Hahaha… All are ready to release their movie against srk…isliye life mai gamand..ahankar nahi rehna
@bolly buff: All the great director of this country said SALMAN KHAN is very natural actor ayee haaan kaa kkaaa he is not doing, just a clear work like a common man, simplicity at it best. If he don’t know acting then this much fan following he never received, SRK is always big mouth I am king khan on apki adalat he said all actors are great but I am little better, nature never support arrogant people, time over for SRK, he have stardom, fans lots of money, now excuse someone who is helping people in any situation.
Feeling bad for SRK.. Indicine is making him even more smaller by publishing such articles.. Pata nai miya bhai ki daring aur baniye ka dimaag kahan chala gya… #SULTAN se itna darr?? Lol
“But a ‘section’ of the industry believe…”
I wonder if these section of the industry are too emotionally attached to SRK, or, are just PR work of the actor. Either way, nothing suggests why Sultan should postpone for SRK. Yes, his movies aren’t doing really great in India, but it’s not as if he’s going through crisis. He’s still 1 of the top 2 earning celebrities in the country along with Salman. If makers of Raees believe it’s really a good film, then they should stick with Eid or find a new solo date, even if it means a non-festive release. If content clicks, then even a non festive release can turn into a huge success like old days. YJHD did 180 crore in 2012 without any superstar in it as a non festive release.
“Some believe, SRK’s contribution to the YRF banner is huge and it’s his films that have made the banner what it is today.”
Again, those people are simply delusional. YRF has been biggest studio in the country for a very long time which goes back to many years before SRK’s debut. SRK has done many great films in his career, but still DDLJ is considered as the landmark film for him. Yes, impact would have been less with a lesser actor, then again, without Aditya, there would be no DDLJ. Not saying SRK hasn’t contributed to the studio, but it was all on professional terms, he was paid handsomely for it. Furthermore, he got the opportunity to show his charm and talent overseas outside of India as only YRF was powerful enough to get decent release outside India. If he didn’t work with YRF, then he might not have same popularity overseas he has today. Of course it involves his talent, but talent alone can be useless without a platform.