Shanghai Day 1 collections and Saturday update

Shanghai, with hit music and good promotions, has failed to bring audiences to theaters on it’s opening day. The film has managed to collect just 3 crores on Day 1.

Even though the target audience was at multiplexes, it was at the B and C centers (where Emraan Hashmi commands a huge-following) were the film has opened to a disastrous response.

Shanghai will be a profitable venture for the producers, but the independent distributors – who bought about 20% of the theatrical rights – will suffer huge losses.

It remains to be seen if the film can pick up over the weekend, as the occupancy for morning shows on Saturday were low too.

For those hoping for Shanghai to pick-up like Kahaani and Vicky Donor did after a slow start, it looks very unlikely. The word-of-mouth isn’t strong enough for a turnaround.

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11 Comments

  • movie achi hai.. Subject k lihaz se.. Agr
    koi masala type ki movie dekhna
    chahta hai to wo cheez to shanghai
    me nahi hai. Har topic ka apna alag
    ek maza hota hai.. I liked the
    movie.. Emran gave his fabolous performance

  • people try new things in hindi cinema dont have public support, all the public wants is south indian remakes with stupid action!!!! so movies meaningful like this will not make a mark on cinema it will be there for critics to watch

  • Rowdy Rathore Is First BLOCKBUSTER Of 2012

    Monday 11th June 2012 11.00 IST

    Boxofficeindia.Com Trade Network

    Rowdy Rathore has emerged the biggest hit of 2012 and the first BLOCKBUSTER film of the year. The film is heading for nett business of around 135 crore which would make it the fourth highest grossing film of all time.

    The all India distributor share of the film will be near the 75 crore mark making it a Blockbuster, Agneepath was 65 crore plus and Housefull 2 around 58 crore, both were the Super Hit films of 2012 and biggest hits of the year prior to Rowdy Rathore.

    In Mumbai circuit the film may become the second biggest film of all time, it is sure to cross the business of Bodyguard and Dabangg and should also beat Golmaal 3 which is at number two in Mumbai at the moment.

    Ready, the first blockbuster of 2011 also released in the same week last year and that film grossed 121 crore nett.

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