Salman Khan reigns supreme at the box office, as PRDP raises the bar!

In just one day, Bollywood megastar Salman Khan’s Prem Ratan Dhan Payo has surpassed the weekend business of films like ‘Gabbar Is Back’ (which had one partial holiday and one full holiday), ‘Tanu Weds Manu Returns’, ‘Dil Dhadakne Do’, ‘Baby’ and several others films.

There are other staggering facts. The lifetime collections of Shaandaar (which collected Rs 42 cr) has been destroyed on Day 1 itself. A big-budget film like ‘Bombay Velvet’, which finished with 25 crore lifetime, was trounced by around 6PM on Thursday, with more than 30% of shows still to go!

The collections were also two times more than the second day business of Brothers and first day business of Singh Is Bling – both released on national holidays.

These records are even more staggering when you consider these facts

• Prem Ratan Dhan Payo was Salman’s second release in 4 months. His last film Bajrangi Bhaijaan released on July 17.
• In terms of star cast, Salman had absolutely no support. In fact, the cast was a negative for the film. Salman’s pairing with Sonam wasn’t liked. Neil Nitin Mukesh and the rest of the cast do not have any value as far as a box office initial is concerned.
• Apart from the star cast, the genre wasn’t favourable either. Family dramas do not get a initial in today’s times and the music also didn’t do as well as it should. The only factors that were in favour of PRPD was the title track going viral and Sooraj-Salman reunion. Of course, a holiday is a huge advantage for any film, but like we have seen in recent times, not every actor can take advantage of a big holiday.

In short, Salman Khan has once again reigned supreme at the box office. He’s the undisputed numero uno star in the industry today, not just because of a film like Prem Ratan Dhan Payo taking a record start, but also because he has consistently raised the bar. The genre, star cast, director, promotions or release period, does not matter!