Industry insiders say, unless the makers of both films meet and work out a solution, the clash between Shah Rukh Khan’s Raees and Salman Khan’s Sultan is certain to take place.
The Raees camp is holding on to the lucrative Eid release date for two reasons. One, their film would be ready in a couple of months, but there is still a chance that Sultan could be delayed. With 6 months to go for Eid, about 3 months of Sultan shoot is still left.
Secondly, the makers of Raees appear to be extremely confident of the film that they have made. Even if Raees doesn’t get a bigger opening than Sultan, producer Farhan Akhtar publicly said it’s the content that works in the long run.
At a promotional campaign for Wazir, Akhtar said “The opening numbers of both Raees and Sultan will be affected, but I think in the long run it is the word of mouth publicity which will matter. There cannot be a better publicity than people coming out and speaking about it. A good word of mouth would ensure a long run (for Raees) at the box office”
Meanwhile, the industry is abuzz with news of ‘Rab Ne Bana Di Jodi’ star Anushka Sharma joining the Sultan team as the female lead. After Deepika Padukone (who made her debut in Om Shanti Om) in Bajirao Mastani, another heroine who was launched in a Shah Rukh Khan film, would be in the opposite camp.
The contest is likely to be evenly matched, even though the Sultan camp will be holding the psychological advantage after the success of Bajirao Mastani and the fact that Salman has dominated Eid in the last few years.
When two big films clash, the impact of the clash is more pronounced in the domestic market. The chances of both films working here in India is less. The distribution angle will be interesting, as Sultan is backed by all-powerful Yash Raj Films. But Aditya Chopra is close to Shah Rukh, so it remains to be seen what sort of impact their personal equation has on the clash and division of screens and shows in India.
The battle in the overseas markets would be something to watch out too. Shah Rukh has been the numero uno star for nearly 2 decades and the outstanding performance of Dilwale, inspite of competition, has reaffirmed his status as the biggest crowd puller overseas.
But Salman, who was a distant third (after SRK and Aamir) in the overseas markets, took a huge leap with Bajrangi Bhaijaan – which became the highest overseas grosser in Phase 1 of release (overall 3rd). Prem Ratan Dhan Payo performed reasonably well too.
Raees, directed by Rahul Dholakia, stars Shah Rukh, Mahira Khan and Nawazuddin Siddiqui. Sultan, directed by Ali Abbas Zafaar, features Salman Khan, Anushka Sharma and Randeep Hooda.
@ Indicine : Thanks for the update.
@Indicine- Today is superstar Hrithik Roshan’s b’day. No article about that?!
I m not fan of srk & salman both,but i am accepting the truth that they both rules boxoffice,how i dont know…content wise raees is looking better,also raees & sultan both team will decide thair plan after the public response to fan,if its extraordinary then sultan team will think before clash…but still salman has edge as he is in his golden phase of his carrier
@Dear SRK fans,let theses haters / fans of other actor say whatever they want.Let’s wait patiently.Our time will come.
He is not Kabir Khan or SLB, BB & ETT success goes 2 KK & for the story writer of BB (Bahubali fame), So just for another gunday or jai ho in the making, So need 2 worry at all. But in the other end everything will be perfect National award winning director, real life incidents, dark thriller, late 70s & 80s prohibition in the state, top notch performances, mesmerizing KING KHAN’s voice, good supporting cast etc truly amazing will win easily in the clash. RAEES BHAI CHE ABKI BAAR
Salman fans are really jerks and chameleons, they forget jai ho, PRDP are under estimating RAEES overrating Sultan everyone knows Ali Abbas Zafar was the asst. director of disaster movie of Decade Marigold
the lol Salman’s fans are forgotten that even YRF got less screen back in 2007 for CDI because of previous failure of several films. And in 2016 this will happen again ! YRF gave several flop films before 2016 so it’s not there turn to get more screens !
Raees Bhai will Rule this Eid … and we hope with +ve WOM it will do good in the long run.
We are waiting for FAN, if this make a good BOC then Raees will get more screens!
Great actor SRK’s Raees vs non-actor SK’s Sultan
Dilwale is not a good example to select whether Raees will do good or not. Raees is about a Good Content base Film, directed by Rahul Dholakia, the one of the finest director.
Best wishes for FAN and FAN will help to get good BOC for Raees this EID
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The most important thing missing out here is Salman movie does not need any publicity.
I remember 2 months prior to release of Bajrangi, nobody was aware of the film, while a srk film is promoted a year long.
Hence, Sultan getting only 3 months after shooting doesn’t make any difference.
Also, one more important thing to note here is, when you guys compare to Bajirao vs Dilwale, is that though Dilwale got the upperhand, Bajirao stood on its own and got a brilliant collection too on first weekend…..The initial collections hence is extremely important……..even though it may not be record breaking, but has to be very good.
Hence, if Raees collects just okay during the first weekend or week, it will affect the overall collection figure…….Raees cannot afford Sultan to run away with humongous collections.
Also, the biggest challenge here is not srk vs salman……it is eros vs yrf.
This is the biggest positive about Raees is that Eros are the producers…..because Eros played the best tactical game to win against Dilwale, which was produced by Red Chillies & Rohit Shetty Productions
This time they are up against YRF which is an established production house with years of experience.
The fight is even if we consider this…….let us see who wins……Bring it ON !!!!!
@indicine you didn’t post my comment @2:08 pm.. No abusive word.. Not even a single bashing.. Just facts and you didn’t post it. And then you say people accuse you of being biased.
Something logical for logical people.. Not for lunatics like @Maggy o sry Shaggy @Naivna Aunty
The result of clash is well known. But few things which everyone should take into consideration.
If both movie accepted by public then both will lose money because in that case the sky will be the limit at the box office.
In that scenario there are chances that none will collect 200 cr or it might be a touch and go.
If one of the movies get better WOM but still both positive then one will collect 225+ cr n the other 180+ cr irrespective of the starcast.
The worst scenario will be if both get mixed to negative WOM then maximum they can collect 150+ cr.
One thing that one can conclude is None is a win win situation coz these movies are backed by Great expectations from audience producers and TRADE. And a 225 cr or a 200 cr is now the minimum that they expect.
So a CE and OUATMD or a BAHUBALI and BAJRANGI BHAIJAAN is the best option only if SULTAN is well edited and finished with every bit of post production work in the best possible way. Otherwise the result will be 225 n 180 with RAEES having the upper hand.
If YRF really wants to get the benefit of EID then BAHUBALI vs BB way is a great option or else release it on a non-holiday. If excel entertainments postpone RAEES then that would lead to a negative image.
Lets see what happens.
@indicine post this comment please this time..
raees can face trouble during release .raees has a pakistani
actress so it may get banned in mumbai, gujarat…kids teenager s family audiences will stay away from it as srk is playing a bootegger’s role means movie will has dark content(smoking,alcohol, skin trade) so even raees comes solo it will hardly do 200cr
Biggest clash of all time ?
@Rockstar Paresh…..Dear Friend…….How can we say Raees is a content driven film and Sultan not after watching only 1 minute teaser with two three dialogues (only Raees)…..
Due to Stars or Director ‘s Name????????
About Fan…..Let the movie release….After that it’s fate will be decided…..Only good trailer doesn’t mean entire movie will be sureshot good and content rich!!!!!!!
Srk and salu are experience person they never do this type non-sense
How do you think the Muslim community in India and worldwide will respond to the fact that Raees is highly promoting alcoholism in the film? And too bringing it at their highly religious festival Eid and also having a Pakistani actress.
I firmly believe this is not going to go down too well with the Muslim community because here in the Caribbean they are already not too pleased.
It depend upon film…..Not srk and salman…..Todays audience has changed they watch story……..salman and srk is equal ….If salman has some more fans in india then srk has more fans in overeas……so it depends upon story not srk and salman
SULTAN SULTAN SULTAN SULTAN SULTAN SULTAN SULTAN SULTAN SULTAN SULTAN?
Actually I am not surprised at the script of Raees and it’s promotion of alcoholism because in real life SRK is an alcoholic and therefore the part should come easy for him as he will be showing the youngsters how to be an alcoholic. Question is do the Muslim families want their children to emulate him or do they want their children and families to portray what their religious beliefs tell them to do. What will be the objections of their communities worldwide wide will they stand firm on their teaching as it’s Eid or will they do the opposite.
This is not negativity because I really don’t care how much films SRK bring it wouldn’t bother me. It’s was, is and always be Sultan and Salman and then others.
Delhi accent, gujarathi ghetto accent any kinds of accent only can KING KHAN do bcaz of the skills we have listen & seen that but the other end nothing cant tell unless any teaser will come out last but not least everyone knows whose intensive acting will be worth watchable.the one & only KING KHAN. Moreover that is y Ranveer, Big B sweeps all awards & other BB success due to its story not for….
@baijanindian,did raees release in caribean? Are the people upset after watching the movie?which caribean island are u talking about?About having a pakistani actress,by the time this movie releases there will be new problems and issues are going to be in the media.So no one will even remember about it.By the way why u guys are worried about this movie?
@salmir ka fan,are that ndtv reporter? Any way it was a nice story.
@sultan the baap,ur bhai don’t need content? May be thats why his PRDP collected over 300 cr. In India!
hope for the best,love both of them bcoz srk is the big bro of hrithik sir n sallu is the one supported hr to build his body.
@MoronRS aka Not so GeniusRS, weather you like aamir or not, he will deliver not only highest grosser of the year but ATHG even if rice packet and sultan gets solo release. Megastar aamir khan is one man army who rules box office without extra promotions or manipulations unlike Srk.
Halku fans barking about the director of SULTAN should be only worried about their lungiwala film directors… Bcoz it’s ur queen requirements of roping star directors, top herions, multi starring cast and this list goes on… But still difficult to get hit tag… Shame on u guys for supporting media made queen…
Where as our Bhaijaan is One Man Army… He alone carries his films to BLOCKBUSTERS & above…
# Only SULTAN this EID
Clash of Kings
@RBO it better sounds abe o.. Here Raees and Sultan are competing where from the HELL that Tingu came.
The thing is Aamir is no megastar he has not tasted the stardom like people surrounding you or getting mad on your one look and all. You can see how FANS got mad when they saw the first look of RAEES or SULTAN. That is stardom.
He has worked in movies with good directors(Raju is so called best nowadays) biggest franchise i.e. Dhoom.. Nothing on his own. And on his own he did Talaash which can be referred as The Laash. But remember none of his movies which depended only on Aamir opened big. Even Ra.one and Jai Ho opened big. And stardom works only on the first day or in the first weekend at max.
And I don’t have to do anything with Aamir. I am an SRKIAN will remain an SRKIAN. Even I don’t have any hatred for SALLU but it is Aamir who is the worst Khan. Thank god He was kicked out of the Incredible India.
@BajanPakistani lol look whose fan base is talking about promoting Alcohol.. Hahaha actually I don’t have anything against Sallu but the problem is a fan base full of morons like you.
By the way One thing is for sure Raees will thrash your Pakistani box office record even if clashed. And solo toh pucho hi mat.
I am still saying both movies will lose if released together. Best is 1st July Sutan and 6th Raees.
Lol……..Jai hao 5000 screens,solo release,just hyd people dont went..not even band, the film collected only 110cr in india and 125cr worldwide……..Dilwale band in 5states only 2000 screen clash with bajiroa mastani 4 star film….Dilwale collected 147cr in india and 368cr in worldwide and bajiroa 170cr in india and 320cr worldwide ……….The king power?