Industry insiders say, unless the makers of both films meet and work out a solution, the clash between Shah Rukh Khan’s Raees and Salman Khan’s Sultan is certain to take place.
The Raees camp is holding on to the lucrative Eid release date for two reasons. One, their film would be ready in a couple of months, but there is still a chance that Sultan could be delayed. With 6 months to go for Eid, about 3 months of Sultan shoot is still left.
Secondly, the makers of Raees appear to be extremely confident of the film that they have made. Even if Raees doesn’t get a bigger opening than Sultan, producer Farhan Akhtar publicly said it’s the content that works in the long run.
At a promotional campaign for Wazir, Akhtar said “The opening numbers of both Raees and Sultan will be affected, but I think in the long run it is the word of mouth publicity which will matter. There cannot be a better publicity than people coming out and speaking about it. A good word of mouth would ensure a long run (for Raees) at the box office”
Meanwhile, the industry is abuzz with news of ‘Rab Ne Bana Di Jodi’ star Anushka Sharma joining the Sultan team as the female lead. After Deepika Padukone (who made her debut in Om Shanti Om) in Bajirao Mastani, another heroine who was launched in a Shah Rukh Khan film, would be in the opposite camp.
The contest is likely to be evenly matched, even though the Sultan camp will be holding the psychological advantage after the success of Bajirao Mastani and the fact that Salman has dominated Eid in the last few years.
When two big films clash, the impact of the clash is more pronounced in the domestic market. The chances of both films working here in India is less. The distribution angle will be interesting, as Sultan is backed by all-powerful Yash Raj Films. But Aditya Chopra is close to Shah Rukh, so it remains to be seen what sort of impact their personal equation has on the clash and division of screens and shows in India.
The battle in the overseas markets would be something to watch out too. Shah Rukh has been the numero uno star for nearly 2 decades and the outstanding performance of Dilwale, inspite of competition, has reaffirmed his status as the biggest crowd puller overseas.
But Salman, who was a distant third (after SRK and Aamir) in the overseas markets, took a huge leap with Bajrangi Bhaijaan – which became the highest overseas grosser in Phase 1 of release (overall 3rd). Prem Ratan Dhan Payo performed reasonably well too.
Raees, directed by Rahul Dholakia, stars Shah Rukh, Mahira Khan and Nawazuddin Siddiqui. Sultan, directed by Ali Abbas Zafaar, features Salman Khan, Anushka Sharma and Randeep Hooda.
Even if raees will get +ve wom,Sultan will gross more in India..cause first weekend Sultan 83 cr and Raees 48 cr…this gap can’t be covered in the long run by raees…Srk needs content but Salman doesn’t…
@shaggy
Really people forgot Raees teaser???
Lollll
Go on twitter and just type #Raees
And you will need burnol after seeing the response
If Sultan will be good in content,then Raees can’t affect..even if raees is masterpiece and sultan,a bad film,then raees can’t beat Sultan..mark my words fan+raees collection will be less than 500 cr worldwide
Content is the king, Dilwale v/s BM proves content can beat superstardorm. Ali abbas jafar is worser than farah khan who made merigold gundey, Raees all the way
@shaggy
Really sultan is written by Aditya chopra???
A big lolllll
Joke of the day
indicine whats new in this article? we all know abt this already?
Hmmm time will tell
Raees will be the best movie of 2016
RAAES FAN OF DILWALE
IS NOW
FAN OF RAEES
J.A.N.
This time no big heroine or no multi starcast…only over promotion can help raees to cross 100 cr in India…Take a screenshot,raees will be the biggest crap..fan will be flop
Idiotzone working with top director , top heroine ,top singer ,top festive date with a long weekend holidays eid independence day plus a big manipulation to fool audience to gain publicity and many more cheap tricks to break records at time of ce without this your star would have stucked in 150cr max ,this is your star real aukaat ar bat krta ha stardom ki , eid bhai ki thi ar bhai ki he rhi gi .chal nikal.
Both r big stars it will depend in mouth word……reeas look like great movie but sultan look like new type of story so i think sultan have big chance …..at the end both directer they will make the different not the acters becoz the r from same livel
I dont know Y salman fans shouting that srk lost clash n he cant clash even his film is hit with clash
Tell me guyzz ( salman fans)
Salman did so much clashes and he never ever win any clash even new comers beat him actually through him out …in clash his all films are flop or disasters
Then y u peoples are shouting
Have u any mind ???????
I feel if you believe in your film then SRK+ Farhan( who is most creative person ) should go out and release Raees on EID as it would prove to the world that HE IS THE KING… All the best SRK we FANS are with you ..
DON ke dushman ki sabse badi galti yeh hai ki woh DON ka dushman hai!!
To all SRK Fans ……. There is a difference between Living in Dream And Reality…….
To all your comments I would like to say that
1. Whether Salman Khan had done good or bad movies , he has completely dominated the box office after Dabangg Super success…..It’s a truth and nobody can deny it.
2. Most of Shahrukh Khan movies have been good because of good script ,so he has highest successful films ratio….There is no doubt….But after Don 2 his movies selection had gone wrong…..(leave CE -a blockbuster masala movie but not so good in content)…….Every actor praises his/her movies before release but it’s the audience who decide whether the movie is good or not after it had been released…
Whether Reeas/Fan Movie will be good or not ,it would be clarified after it’s release……Same with Sultan
3. Who are you people to decide a movie is good or not without watching it???????
4. Always predicting like 1000 crs ,2000 crs and so on are baseless…..In every poll results SRK movies top because of the foolish mindset of these people………
If the clash happens it will solely depend upon the content and word of mouth like it did in the Dilwale vs Bajirao clash.
yes @navin sultan will take less time because it has no overactor in fact it don’t have actor though .makers of sultan even finish it in 24 hours .
@indicine really u r talking about psychological pressure than always remembered these points
1- srk has only one eid released and everybody know that it was highest grosser of all time atbb still holding highest opening day of eid 33cr
2-Don v/s janeman result everyone know
3- salman hardly won any clash in past even with one film old ranbir kapoor’s bachana ae haseeno
my gut feeling is that sultan will be 100% postponed bcoz srk has already a huge experience of clash in recent time which is missing from salman side he always play safe in recent he dare only one time to released his movie without festive but still on republic day that movie was jai ho and everybody know that what was the result otherside for salman nothing Was better than bajarngi bhaaijan and he still miss the chance to beat pk I don’t think so now again he found this type of content with festive date and for srk nothing was worst than dilwale v/s bajirao like protest less screen(2600) less than avg wom and still he managed to cross 350cr worldwide and made place in top 10 ww grosser so to saw the bajirao result now I m became 100% sure than raees will be mile away from sultan don’t forgot srk still remain in top three without even getting avg content so sky will be limit if he will get good content
With Dilwale vs BM, all bhai fans suddenly believed in content. Now they will see the power of good content (Raees) vs a typical masala film (Sultan).
I feel Raees will get eid because Srk badly needs blockbuster or at least 250cr .
where Salman will get 300cr any time when he release.
I hardly do comments but sometimes I can’t stop myself b/c of some idiots. Now here some Idiot srk fans are commenting that Raees is a content driven movie and Sultan is a crap movie, I don’t know on which basis they are predicting this, wait I think they are using the same logic which they used on Dilwale right. There is a small teaser of Raees in which srk said one line dialogue and he is walking in a street that’s it, so watching this some brilliant minds (Idiots) srk fans comes in a conclusion that Raees is content driven movie Superb Yaar. And don’t know on what basis they are saying Sultan is crap jiska ki abhi tak teaser bhi nahi aaya hai. Great bhai manna padega srk fans ke dimag ko (stupid’s).
And please it is obvious that Farhan Akhtar will praise his movie before release everyone do that. So it’s a advice to all srk fans plz stop putting pressure on your small brains…
Wait time will tell which is content driven movie Sultan or raees…
@bicky, completely agree with u.
Fan Movie will break the record of bajrangi bhaikhan…
SRK double role with one being negative will break all records.
why srkians are talking about only jai ho which did reasonably good business and distributers did not loose money unlike dahiwale and happy new year other than jai ho salman has given 8 bb in the last 6 yrs. why we are still looking at his past records anyways that will not affect his supremacy at the box office. bajate raho 2008 or 2006 ka
@Sky Why don’t you come out in the open and declare that “I am supporting Sultan and expecting it to do better since I hate Srk for XYZ reasons”.
I have been noticing your comments even before Dilwale.Why don’t you bash Srk directly just like many Bhai fans do rather than saying I feel Raees is overrated,Gerua didn’t impress me at all..etc
even Farhan is saying that Opening will affect and raees will be long term film .Means it clear that makers of Raees will not back out .As the producer told that they are prepared its finished now.
For Sultan let them finish first then start as Sultan has no VFx and other activities as acting so it has 3 months enough .look Film like Baby Drishyam has completed only in 35days while .Bajrangi has completed in 50days only So Makers of Sultan are correct .
and The content of both film will come when both get release without seeing we can’t say . But as of YRF I don’t seen any content movie since Chak De so I will back to Raees .But commercially Sultan will on top .
Indirectly its my Star on no1 after this clash .so I am happy for clash .
Only SULTAN this EID…
Langda lost to ranvir or kya aukaat hai Bhaijaan se takkar lene ka???
Definitely rice chor will back off for sure…
if Raees is a content film then forget clash with salman surely it will break pk records. as we all know except bajrangi bhaijan no Sallu movies have strong content … as we can see Sallu last flop movie prem ratan dhan payo… as we all know if prdp clashed with bm then it would have collected 120 to 130 cr …. so hands up king khan
Watching both movies.
Have a feeling both of them will be amongst d top 3 highest grosser of d year, both of them have an identical 50% chance of being d Hgoty.
@sem
Honestly if was commenting back then let’s say 1994 I would raise my hands up for Srk Baazigar over Ajays(wasn’t his fan not UNTIL HDDCS from there no turning back ) bedardi forget about d numbers his acting alone was superb!
If I were to comment 2010 I would have said WANTED was a complete transition for Salman esp this genre we all call MASALA.. He had a very big impact for what we all call masala movies.
If I were to comment 2011..I would have told Ajay what a way to end a decade a begin a new decade with that historical Thumping of Action replay.. Is that margin for real??? That difference is alone the present day GIB total lifetime!!
Finally.. How can I miss out on Aamir and Sunny , Ajay and Srk,Hritik and Shahid clashes esp Lagaan n Gadar epic saga… What we learnt was atimes irrespective of stardom ,once you have two massly appreciated CONTENT you don’t have to be worried about the numbers except you are chasing a record which is d case I am seeing between Srk n Salman fans. For neutral fans like me I think I would appreciate it’s final Verdict more not d collection esp in this case where you have 2 Megastars clashing…. Best wishes for both hopes it turns out to be more of d lagaan vs Gadar scenario.
LOL, Now SRK fans are saying Dilwale won the Clash, hahahahahahahahahahah
kaun se duniya mein jeee rahe ho yaar.
SRK ko ab Asylum khol lene chahiye, bahut paisa kamayega. Apne fans ko usi asylum mein rakh kar DR. SRK apne fans ka Treatment karega.