Anushka Sharma’s NH10 has taken a poor start at the box office today. In terms of cost and star cast, NH10 was the biggest release since Badlapur, which released 3 week ago. However, the trend of films taking a poor start and then relying on content and word-of-mouth, continues.
In 2015, only Badlapur and Roy have opened good stars at multiplexes, while Tevar took the best start of the year at single-screens. All others films have disappointing as far as the occupancy for the morning shows on Friday is concerned.
NH10 has been made on a budget of Rs 23 crore including print and marketing, so the film has to pick up quite significantly over the weekend to have any chance of recovering costs.
Morning shows occupancy of movie releases in 2015:
- Roy - 40%
- Badlapur -30%
- Tevar – 30%
- Baby – 25%
- Shamitabh – 15%
- Nh10 – 15%
- Dum Laga Ke Haisha – 8%
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What was the point of spending near half the budget (10cr) on print n advertising when such films nearly always open poorly n do low business.
Without festival time release and heavy promotions our king’s fanz opening will be the same
lets see if its the third hit of the year
Gabbar is back will open to packed houses in single screens,wait n watch haters!!!!
Crap movie
It would pickup from Saturday. The movie is completely and solely on the shoulders of Anushka. Even if it recovers its cost it would be great. As with no popular support cast, no holidays and not a regular entertainer, getting the cost itself will prove, for Anushka atleast, that she is a star in the making.
so its clear now khans movie will open huge and others will grow on wom.I am watching nh10 (with 10% peoples) and till interval it is a superb movie but i think one of major reasons to open below is adds in theatres atleast 30minutes adds irritate as hell and that’s why people don,t want to go theatres where as they can watch after 1day by downloading.
Nh10 wil flop at BO ….next film of anushka to tank at bo is B-grade bombay velvet …..
It will rise up in a huge manner.. Saw the film & it was one of the best ever.. WAIT UNTIL NEXT FEW DAYS!! YOU ALL WILL BE SHOCKED AT THE RISE!!
Gabbar is Back will have a similar opening. It will be the biggest flop of 2015.
watched it today and i mustsay this is the best movie of this years i just can,t believe it how movoe had finish and i just can,t realise that i have seen 2hours the movie was so engaging and edge of the seat that i forgot to breath it will blow your mind completely it was most realistic looking movie i have ever seens all the scene are so outstanding that i believe to feel that i am there and and watching all these live, just out of world movie it will be sure shot hit 5/5.