Housefull 2 lost atleast Rs 2 crore on Day 1 due to competition from cricket and regional releases. The early estimates for the first day business is around 14 crores.
The two IPL matches – Mumbai vs Pune and Rajasthan vs Punjab – has severely affected collections for the evening and night shows on Friday. The first match made a dent into collections in Maharashtra as both the local teams were playing, while the second match which started at 8PM reduced the occupancy in Rajasthan.
Collections in Punjab were also affected due to the release of Mirza – The Untold Story, which has opened to a historic response in the state. Infact, the release of the Punjabi film also had an impact on the overseas business (more on that shortly).
Still, the Day 1 collections are about 5% lesser than Don 2, which was a Holiday (Christmas) release.
Saturday and Sunday will be the key and it remains to be seen, just how big an impact the IPL will have on the weekend numbers. The two matches today are between Bangalore and Delhi, Hyderabad and Chennai – all four teams have a strong following and are important centers for film business too.
Did the makers under-estimate the impact of the IPL? Would they have been better off releasing Housefull 2 a week or two after the initial hype around the cricket league subsided?
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