Akshay Kumar’s Holiday has taken a shockingly poor start at the domestic box office, as the morning shows at most centres (both single-screens and multiplexes) opened to occupancy of less than 30%. A few centres in Gujarat and Delhi/UP have taken a decent start, but not close to as good as other ‘Post-IPL’ releases in the last few years
Holiday was the first big-budget release after Yash Raj Films’ Gunday (Feb 13) and the second film featuring an established superstar after Salman Khan’s Jai Ho (Jan 24). While the promotions were low-key throughout, three other factors could have resulted in an opening as poor as this – one, the theatrical trailer didn’t generate enough buzz, two, none of the songs in the music album gained popularity and three, the title of the film didn’t excite the mass-audience (Akshay’s strong fan base).
Occupancy for the morning shows — Mumbai city opened to around 25-30%, Bangalore was poor at 20-25%, Ahmedabad was better at 35%, Mangalore was extremely poor at 20%, Pune was around 25-30%.
Unless there is a huge turnaround as the day progresses, Holiday is likely to collect less than 10 crore on its opening day and would rely almost entirely on word-of-mouth publicity to recover costs.
Moving towards the more positive side of things, the reports from the first few shows are good. So the film could pick up towards the end of the day.
Blame the promotions
Promotions were very poor…
I still think it will collect 12-13crs..
@indicine
When is your review coming?
Poor opening. As I said this would be Akki next flop. Hope this film crosses 60 crores at least.
Another 60cr film by Akshay!
I said it earlier,akshay never disappoints me with my prediction.
Verdict:FLOP
This opening is like nothing and our kings movie hny opening day collection will be equal to holiday total box office collection
its gonba be a blockbuster guys
why akshay kumar movies didnt collect too much? Is the star power of Akshay finished? Or any other reason? Really sad moment for bollywood.. Hope it recover its investment
It would be hard for Holiday to cross 12 cr. first day, without a substantial growth at evening show. Holiday released around 3400+ screen in India. So it has capacity of 30+ cr for a single day. The movie is sold for 52 cr. to the distributors with a final budget of around 90 cr. So, it need atleast 104 cr. indian theatrical business to break even. IMO, Holidays lifetime will be around 85-90 cr with average to good WOM. That means, 40+ cr. distribution share. There would be around 8-10 cr. loss for distributors. A below average.
Akshay day is over. Emraan Hashmi,s Raja Natwarlal will beat Holiday easily. Even Ranveer sing,s Kill Dill will open better than Holiday.
Even oh my god had a poor opening but it’s superb wom made it a superhit.history is going to repeat itself
LOL where are the people who used to blame Salman for remaking films? Or saying Ghajini was hit becoz it was remake and Murugadoss director?
Remakes do not guarantee great opening. STARDOM is necessary.
Bodyguard, Ghajini, Jai Ho, Ready all got huge opening. And it was because of their actors stardom.
Directors, storyline help in the long run but Opening is always due to stardom and promotion.
If holiday became another 60-70 cr. movie it will seriously dent on next releses of akshay.
@babaji ka thullu u blaming on promotion. Lol. Promotion was very good but problem is nobody take it seriously which didn’t create require hype to open big And accept that he is no more superstar. Maybe holiday do good on the strength of wom but fact that he is no more superstar. This was his best bet. I really like his acting.
Look at the name of the south original Thupakki .If we change Thu with Flo. It becomes Flopakki. Lol
Akki should makes less films in a year if he wants success.
I think 18 crore.
During 1989-90 akshay has worked in hotel purbani of dhaka I met him during that as he was serving food for me that time after that he return india and bcome superstar everyone knows that
I think akshay is getting back where he was 20 years ago
And akshay is no more a superstar
He is bcoming a zero star
My prediction for kick is 350 crore
RIP Akshay.
Akshay,s biggest mistake was doing OUATIMD.Only Emraan & Ajay can do justice to this role. People didn,t liked him as Shoib and now people r avoiding Akshay movies. His next Its Entertainment will b a flop….poor comedy & crap trailer. Hope Holiday works in the long run.
i,m Srk fan But seriously i like to see Akki back on track as he,s a khiladhi of B.town n splendid versatile actor he is i hope holiday at least do a business of 150 crore ,,, So all the best wishes wid Akki ……
So sad :( promotion was very poor so as the opening
Hahahaha now akki fans will come up with thousands of excuses for low opening of holiday..but truth is that our akki sir is a flop star nd will remain 60 cr.club flop king……
Holiday’s pre-release excitment and interest was missing but 30% is so low, i was expecting 40-45% atleast and a 60-65% as average for 1st day..the film still have chances but the first day total is very important!!
All eye seen kick only kick
jai ho record safe
Watched Holiday
4/5 ratings
Akshay sir reinvents himself as an actor with holiday.Good action and Freddy does well.The only disappointment was the removal of the palang tod song.Wanted to see Akshay sir and Govinda.
Holiday is for those who like quality cinema.Strongly recommended!!!
haha some pathetic akki fans are now blaming low key promotions lol akshay should retire now even tiger shroff is bigger star than him.
superstar??? huhn! opening of below 10 crore in this day n age is a sign of a superstar??? i never in my mind had a doubt that akshay is not a superstar, he never was n never will be a superstar.. calling akshay a superstar is a disrespect to the term superstar..
Akshay Kumar should stop destroying Producers and should start making multi-starrer films with Salman Khan in lead to get 100 crore club now!!!
Even if he works as second lead to Aamir Khan, SRK, Hrithik Roshan or Ajay Devgn, it will be good for his future!!!
Waiting for raja natwarlal..!!
@sht
Akki did’nt promoted it that well,indicine has also accepted it…
Multiplex audience is’nt happy with Akki these days due to the kind of films like TMK,K786,Boss he has done…this has prevented a bumper opening.
So, Now its Confirmed that Ranveer singh is Bigger star than Akshay..