Question: Has Happy New Year under-performed at the box office? It was expected to collect 250 crore in India and become the highest grosser overseas given the way it was promoted – Rajesh (Chicago).
Answer: A film that has grossed more than Rs 330 crore worldwide in just 13 days cannot be called a under-performer. Like Bang Bang, Happy New Year too is being perceived as a film that hasn’t live upto expectations, not because it has fared poorly, but because the pre-release expectations both within the trade and amongst fans was unrealistically high – which is the case with most big releases these days.
A star can only bring his audience to theatres in the first 2-3 days, after which the content takes over. Happy New Year took a extra-ordinary opening, but failed to sustain well enough over the weekend and during its first few weekdays. But the film has now held steady and picked up on holidays.
Happy New Year will finish its run as the 5th highest grosser both in India (after Dhoom 3, Krrish 3, Kick, Chennai Express) and the overseas markets (after Dhoom 3, 3 Idiots, My Name Is Khan and Chennai Express). Worldwide, the Shahrukh Khan starrer could beat Salman’s Kick, depending on how well it does in its 3rd weekend.
Overall, Happy New Year is a profitable venture for all involved.
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crap movie….such kind of movies are for classless viewers…i prefer chak de india
HNY had negative WOM so how holidays will give boast to the movie? When movie is not liked holiday will not give any boast to collections. Bang Bang and HNY has proved if WOM is bad no amount of holidays will give boast to collections. Plus top stars can bring audience to theaters for 2 or 3 days after that movie has to run on it’s merit. No actor be it Aamir, Salman or SRK or Hrithik can bring audience in theaters after 3 days if movie is bad maximum 3 days people will go for star after that it is left for movie and it’s content.
People who are saying HNY had bad WOM is not liked, etc. Fact of matter it has done around 194 Corers in which we can say audience came for SRK for first 3 days after that people came for movie. Decide yourself it is liked or not.
Over and out.
Next year if raees and fan will cross 250crs and again haters will again say these movies had underperformed..
Why can’t I rate the Indicine team’s comment.
Thumbs down from me.
HNY has hurt the ego of SRK. As far as the Hit status is concerned, a crap film was Ra.1 too was called a Hit by some trade sites. It’s a good strategy overall, inflate the collections and deflate the budget. It can never go wrong.
HNY is about to reach 200 cr. It is commendable for any movie to hit that figure. Agreed.
However, still it has underperformed, because of following reason –
1) It was hyped by the makers, pr, media or whatever to be a blockbuster. It fell short.
2) It was srk’s and farah’s magnum opus. but just a hit status doesn’t justify it.
3) All other factors of no competition, top billed actress, multi-star cast and biggest holidays were in its favour. Hence a blockbuster status could have been better fit.
All in all, HNY did good, but just felt short.
May be the strategy, as pointed out earlier, of not releasing on Diwali, might have just backfired on the makers. For 6-7 crs advantage to create record they threw away a 25cr opening day collection that could have added atleast 15cr to the overall collection.
@asad,
i guesss indicine can reply you better.
The status of hit, superhit, blockbuster etc. is given by calculating the profit after considering the budget.
The movies that you mention made huge profits compared to its budget that gave them blocbuster status, while HNY made on 140 to 160 cr budget should have collected atleast 240 cr to get that status.
Even 100 cr collection movie can have blockbuster status, but only if the budget say is around 30-40 crs.
@bulli is the superstar of Indicine. So many people want to comment like him. lol.
where is haters now boi shows 168cr plus in two weeks
168cr in hindi and 7-8cr in other languages
total-176cr
producer-193cr
difference-17cr
kick
boi-209cr
producer-233cr
difference-24
ce
boi-208cr
producer-227cr
difference-19
jai ho
boi-106cr
producer-11
Why do we even compare SRK with Salman n Aamir.. in last 7 years including Sarook doesnt have a single highest grosser of the year
@chulli… don’t get me wrong bro….I said u were right to duplicate wen he said abishek overshadowed srk!! abishek Neva overshadowed srk in d movie!! yeah he did a good role…but saying abishek and ajay movies shd b doing well?? just wen I saw Salman not better than chunky as a neutral fan I commented! u r spot on….yes in acting skills d 3actors u named srk ajay aamir…. u r perfectly right!!! how I wish one stupid Arjuna kapoor saw this busy comparing varun rk ranveer eemran with ajay!!! total insult but I take him to b a kid!!! cheers challu!!! well said
@sani d- i appreciate ur views… just i wnt to say dt der r no. of achievemnts of srk if compare to sallu nd aamir… bt dr r sm idiotic ppl who r jealous of srk’s success
just tell me is der any actor, apart frm srk nd rajesh khanna, who has given 10 + consecutive success… d answer will b NO….
even sallu wz nothing b4 wanted happened…
some people are still living in the past because the present is so bitter for them
how is kick domestic gross calculated ?? 233 nett means 233*4/3= 310.667 crores ..same way happy new year domestic current nett = 194.50 crores so current domestic gross collection = 194.50*4/3 = 259.33 crores so current worldwide gross = 259.33 + 80 = 339.33 crores ..so why is there a difference of 20 crores in actual collection & your collections ?
its a superhit , it was supposed to be a blockbuster. In that sense it has under-performed. However, the trailer was not well-recieved, music didn’t work much , in that sense the film has made more thn decent money. Performed or under-performed is based on your own expectation
Happy new year
The worse movie of all time
Just earned 200 cos of diwali and also got more no of screens than kick
Its a disaster………
Srk disgrace to bollywood