After all the hype and excitement, the theatrical trailer of Happy New Year is finally out online! The trailer was launched at Sahara Star in Mumbai with the entire cast in attendance. The launch event was by far the grandest event that we have witnessed for a trailer.
Watch and tell us what you think! The video has been embedded from Facebook. Those unable to watch it, stay tuned, it will be up on Youtube any moment now. Keep refreshing the page every minute!
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I love SRK’s movies and can’t wait for HNY
Very bombastic trailer. Bollywood is way behind hollywood. Such garbage.
That lead actor whoever he is, looks old as hell and is very hammy both in voiceover and acting. How can they cast him as lead? In Hollywood even side actors are carefully chosen.
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When it comes to digital and marketing innovations for films, Red
Chillies Entertainments Pvt Ltd has been at the top of the game.
They have proved it yet again with their trailer launch of Farah Khan
directed film Happy New Year . Red Chillies not just involved fans in
the launch of the trailer that took place in Mumbai on August 14,
but also opened up many new platforms for the fans to view the
trailer as the launch happened. This was the first time that newer
platforms on digital medium were opened for the trailer keeping the
user preference in mind. Red Chillies used all possible Digital
Platforms- Social Media, Mobile (VAS), DTH& Application Economy
to ensure a large user preferred reach for the trailer.
While most of the films opt for the conventional Youtube platform,
Happy New Year trailer was first launched on Facebook’s native
video player using an application wherein the trailer was not only
launched on the Facebook page of Happy New Year but also the
timelines of all the users who subscribed to the app. “In keeping
with the tradition of innovation established by Red Chillies, we were
delighted to launch the trailer of Happy New Year for the first time
across multiple platforms. This was also done to meet the demands
of fans who are consuming talent in ways that suit them. This has
given the trailer an unprecedented footprint and delighted the fans,”
said Venky Mysore, CEO RCE.
If this isn’t enough, the trailer was also launched on the native video
player of Twitter with personalized messages from the cast of HNY.
“Red Chillies and the cast of Happy New Year understand the value
of developing live, personal and interactive connections with their
audience, which is only possible on Twitter. From the entire cast
and crew sharing every moment of film production on Twitter via
their personal handles to their launching personalized trailers and
posters on Twitter, Happy New Year has set a new national and
global standard in the movie business,” said Rishi Jaitley, Market
Director, Twitter India. The Trailer was also launched on the
conventional platform of Youtube on all channels of the partners
(Music Distributors T-Series and Film Distributors Yash Raj Films)
on the film along with Red Chillies’ official channel. The total views
of the trailer from all platforms cross a record breaking number of 4
million in 24 hours. Happy New Year is slated to release this Diwali.
Below are the statistics of 24 hours from the minute the trailer was
launched on all the Digital Platforms, which got it more than 4
million view:
FACEBOOK
First film trailer to be launched on FB and becomes the most viewed
movie trailer on FB Native Player across the Globe
1.5 Million Trailer Views
2.8 Million Post Interaction & over 18 Million FB users reached.
Over 360K Likes for the trailer (Highest Ever)
TWITTER
1.5 Billion Impressions only on Aug 14
5 Hash Tags trending of Happy New Year (PFA Screen Shot
Attached)
YOUTUBE
Over than 2 Million views across various Youtube Partner Channels
WHATSAPP
First Film to send out the trailer via WhatsApp
TATA SKY
Reached Over 13 million Subscribe of a DTH & each one has to
watch channel 100 when they switch on their sets before they go to
any other channel of their choice
AIRTEL WAP
They have over 15 million visitors every day
SMS
Over 300,000 fans received it via SMS service (missed call facility)
EMAIL
Over 25,000 fans received it via email
mindblowing trailer
waiting for happy new years romantic track….
Fan movie shooting begain 1st november 14
Raees movie shooting wil start may be Jan 2014
heters keep barking…you have only 1 work in your life that is bark on every srk related page…..
diwali me happy new year ka maza dilane
aa rahe hain indiawaale…indiawaale
happy new year strom coming……get ready for dhamaka…..
first day 45cr for happy new year
1st 3 days wil be 135 cr…
The trailer of Shah Rukh Khan’s Happy New Year, which released recently, has created a historic trends of viewing thanks to the use of new digital platforms. The film’s digital and marketing being handled by Red Chillies Entertainments Pvt Ltd was on the top of its game. The involvement of fans in the trailer launch that took place in Mumbai was another concept that helped the Happy New Year fever soar.
This was the first time that newer platforms on digital medium were opened for the trailer keeping the user preference in mind. Red Chillies used all possible Digital Platforms – Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer.
The distinguishing feature was that HNY trailer was first launched on Facebook’s native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app. Also HNY became the first film to be launched on Whats App messenger. The total views of the trailer from all platforms cross a record breaking number of 4 million in 24 hours.
Badshah of Bollywood seems to understand the hype around his films as he leaves no stone unturned to market his film to reach the maximum audience. But with the trailer launch of his upcoming flick Happy New Year, the superstar has created history as the film forayed into new platforms to promote the trailer.
While the HNY team is overwhelmed with the response from the fans, not many know that Red Chillies used all possible Digital Platforms – Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user-preferred reach for the trailer. In an era where most of the trailers are released on Youtube, Happy New Year stood out as an exception; the trailer was first launched on Facebook’s native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app.
The CEO of Red Chillies Entertainment, Mr Venky Mysore said,”In keeping with the tradition of innovation established by Red Chillies, we were delighted to launch the trailer of HNY for the first time across multiple platforms. This was also done to meet the demands of fans who are consuming talent in ways that suit them. This has given the trailer an unprecedented footprint and delighted the fans.”
Within the first 24 hours of trailer release on Facebook, HNY trailer received 1.5 million view and over 360K likes. Farah Khan’s robbery flick also became the first film to unveil its trailer on Whatsapp. Also the promo got more than 2 million hits on Youtube in first 24 hours.
With such a grand trailer launch, fans are left gasping for breath, wondering what do the HNY promotions have in store.
@indicine when will 1st song of HNY will be out?
@Sahir, on 1st September.
Craze and wait of HNY is becoming high and high after passing each and every day.
HNY will be full package of Diwali.
Huge Expectations.
All eyes are on Boxoffice Collection.
I think Trade needs to ready their Huge bags for collecting Huge Money.
Wawoooooo thanx @indicine. cant wait. Too much excited. I hope it will be Indiawale song.
Good luck HNY team specially Sir SRK
Have a Blast.
@indicine please clear my post 12:42pm
@indicine thanx again u r so kind.
Get ready for Record Breaking Spree
Shah Rukh with his entire star cast will be unveiling the song in a week’s time
Now that everyone already knows that the Indiawaale theme forms the backdrop of the Farah Khan magnum opus, Happy New Year, actors Shah Rukh Khan, Deepika Padukone and the entire team will be unveiling the song in a week’s time.
The Indiawaale number which has already become an instant rage with the audience, thanks to a portion of the song being included in the trailer, fans across the globe are waiting to see the grand canvas on which it has been shot. The team will officially unveil the song on August 31.
From colourful vibrant surroundings to huge sets, the Indiawaale number will have the typical Farah Khan touch and we hope, her magic works yet again!
The dance-heist film which goes with the caption, ‘Todenge Taale- Indiawaale’ is definitely one of the most anticipated releases of the year and given that this is SRK’s only release this year, stakes are obviously high.
While the film storms theatres this Diwali, it is just about a week’s time before we get to catch the grand surprise the Happy New Year team has planned for us.