Entertainment has a good second weekend at the box office

‘Entertainment’ has managed to survive the onslaught of a big film like ‘Singham Returns’ to collect around around 9 crore in its second weekend at the box office. The 10-day collections of the film is Rs 65.3 crore, which is much lower than the weekend total of ‘Singham Returns’.

The damage was done in the first week itself when the film failed to put up a big enough total. The multiplex audience simply did not come out in big enough numbers, probably due to the fact that Salman Khan’s ‘Kick’ released just a couple of weeks ago and ‘Singham Returns’ was supposed to release a week after.

Akshay has one more release to go this year and even that film doesn’t have the best of release dates. ‘The Shaukeens’ is tentatively scheduled to release on November 7th 2014, two weeks after Shahrukh Khan’s ‘Happy New Year’ and on the same day as Ajay Devgn’s ‘Action Jackson’.

Unless Akshay starrers start getting bigger initials at multiplexes, his films would rely on word-of-mouth publicity to recover costs like ‘Holiday: A Solider Is Never Off Duty’.

In short, ‘Entertainment’ was a film that deserved better at the box office. Unfortunately, it would end its run as an average grosser at best.

Entertainment First Week Collections

• Friday - 11.1 cr
• Saturday - 11.5 cr
• Sunday - 13.8 cr (Sunday)
• Monday - 7 cr
• Tuesday - 5 cr
• Wednesday – 4.2 cr
• Thursday – 3.5 cr

Entertainment Second Weekend Collections

• 2nd Friday – 3.5 cr (Holiday)
• 2nd Saturday – 2.5 cr
• 2nd Sunday – 3.2 cr
• Total Collections in 10 days - 65.3 crore