Over the last few weeks, we have received no less than 500 e-mails requesting a prediction on the box-office prospects of Don 2. Other related questions were the costs, the revenue from satellite rights and the most common question was if Don 2 will be a HIT or Flop at the box-office.
Here it is then, a longish but informative article on Don 2.
Don 2 Cost
The film was acquired by Reliance Entertainment for Rs 80 – 85 crores and an additional Rs 22 crores was spent on print and marketing. Total cost for Reliance – approximately 105 crores.
Don 2 Pre-release revenue
Initially there were reports that the satellite rights of Don 2 was sold for Rs 43 crores. But reliable sources (TOI) has the figure at Rs 37 crores, paid by Zee Entertainment. Other sources for revenue include home video, music rights etc which should be around 7 crores approx. Investment recovered before release – 44 crores.
That effectively means about 61 crores in Distributors share is what Don 2 needs to recover it’s investment. Should be easy! Unless the film is one of the biggest disappointments of the year, Reliance should easily cover costs in the first week of release itself.
Don 2 Release Details
The film will be released on 3000 prints in India. Additionally, according to Economic Times, it will also release on 550 screens in 3D. Add to that the overseas markets – Shahrukh Khan’s strong hold – where it’s likely to release in more than 100 markets. Considering the fact that almost every SRK release does well outside India, a huge chunk of the investment will be recovered from overseas collections itself.
Don 2 Hit or Flop
Summing it all up, we think Flop is ruled out. Like we said, unless Don 2 is rejected outright, it will do enough in it’s first week to earn HIT status. If the movie turns out to be good – which it should be, given the fact that it’s a Farhan Akhtar film – Don 2 has great chances of being a hugely profitable film for all it’s investors.
Apart from the pre-release promotions which has been a little low-key (could be the hyper marketing of Ra One that makes us feel so).. The timing of release is right, all the stars are huge crowd-pullers, the director has a following of his own.. It’s just about the perfect time for the ‘Return of the King’, for SRK to do what he does best. Rule the box-office.
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Stay tuned, a lot more on Don 2 coming up leading to the films release on December 23rd!
Don-2 a super hit and one of the biggest hit of 2011 SRK Only One king of bollywood
Srk s d bst actr. No one cn compit him.. Infrnt of srk, salman s jst a kid.. He ned mor clases 2 tak d positn of srk.. I lov u sruk n bst of lck. Don2 supr duper hit
Don 2 is a very exiting movie go and watch it (totle paisa wasool)
SUPER ALL TIME BLOCKBUSTER . SRK ROCKS . THE KING IS BACK WITH THE BANGGGGGGGGGGG
I taught that don 2 is also superhit like don
don2 dekhte time ek pal mujhe laga ke me koi hollywood ki movie dekh raha hoon
don2 ki kamyabi ke piche srk ki acting farhan ki directory and good script ke sath ye film super hit hai
sali flop honi he sallu bhai king khan he
i really dunno why ppl even watching creepy movies of Salman Khan,,well me a german,but great fan of hindi movies cause my gf is Indian lol so my english is too poor,,,and i have seen Bodygaurd which had nothing to deliver, unrealistic action sequence, and everthing Salman khan made is for profit,,cause just think guys Salman Khan will never make a film spending 180Crores, cause he only thinks of profit,,n U all should love SHahrukh kHan , cause he brought Hindi cinema on a level with Hollywood,,,,,
to me i feel like Bodygaurd is sequel of Wanted(first hindi movie i have seen from Salman|) i feel like Indians have no taste of films cause even Film like Bodygaurd or Dabang can b bloakbastyer, n my name is khan is only hit,,WHAT A SHAME FOR U INDIANS! get out of Salman’s freaking movie, support the who want CHANGE,,,n Support SRK, SRK is da man who make impossible possible,,,,,Best of luck Indians
Don2 film is awesome thanks srk and farhan giving that type film its film wil be blockbuster really when i saw that film with full enjoying thanks and all r go and watch that film pls
srk is rocks ,,,,,,,,,,,don 2 hit h mere bhai ,,agar flop hone ke chance ho to hame
hitt karwani h friends
dont even try to plan or make don 3 it will be a flop!!!!!! srk SUCKS!!!
@Suraj- On what basis you decide this. There is any big entertainer in India like SRK, from all aspect.
@adnan sami: Gharmein Rahe na. Farhan tumse puchne ayega……
SALO BHOSDIKO SALMAN KHAN OR AMIR KHAN BHOS MARI KE HE SAMJE HIJDOKI OWLAD \SHAHRUK KHAN IS KING AND DON…..DON.,…Don
OR KOI MERI FILM FLOP NAHI KAR SAKTA ALLH KA KERM HE KI MERI HER FILM HIT HOTI HE RO INSHALLAH MERI AANE WALI SARI FILM SUPER HIT HOGI
Im srk ha ha ha kkkkkkkkkkkkiran
super dooper hit
super duper hit
Yr what film yr srk u d best sir idhar to jitni film dki maza nhi aaya the dirty pic desi boys all r boring but don2 wow what a story i hope that film wil b blockbuster
superb movie
srk is best
KING of Bollywood SHARUKH KHAN*****
And Best actor
Don2 SUPER HIT
Salman ki 1,2 film keya hit huwa ab saala KING ka sapna dekh raha hai
7 saal me 3 hit picture diya hai
Salman ke pure ghar wale bhi mil gaye ge to SRK Ke acting mokabla nahi kr paye ge
Don2 bohat acchi picture hai hit aur meri mann pasand film hai aur hit bhi hai salman ki har film sa toh acchi he hai
if bollywood can smell what the srk is cooking . just all other rest in peace. here come’s the don be aware of him bcoz don ko pakadna mushkil hi nahi na munkin hai . just mind it . don 2 need a bodyguard for his dog plz aproach salman .
its a nice filmmmmmmmmm………..
its will be always hit not floop
Don 2 – The King is back with a Bang. Majboot Movie. Wow !!
Whether U are a salman fan or SRK Fan, Don’t Miss the Movie just for the sake of their rivalry…
The Fight Sequences are Super-Realistic, Not like Singham or Other Bollywood Movies which have villains flying in air at one punch..lol..
Super Cool Views, Fights, Acting and the Logically Perfect Story !!
3 Cheers for Such a good Movie in Indian Cinema.
it’s a 3/10 movie
Aaron@
i think you are a mad or out of earth….
SRK is the king of bollywood
DON2 is also a blockbuster……….(salman khan is not an actor he is a bodybuilder)
sorry salman best bodybuilder ka award nahi milta.
SRK ka level bahot high hai bhai………salman ko touch karte karte dusra janam lena padega
salman is not an actor he is a bodybuilder but sorry salman…….best bodybuilder ka
award nahi milta.
Simply DON2 super hit movie……….see the collections.