Dilwale Week 1 Box Office Collections

Dilwale has collected Rs 102.65 crore in its first week at the box office, which is the 15th highest opening week of all time. The film was steady on its 7th day at the box office, but it hasn’t shown the kind of growth that was expected out of it on Thursday.

The extended holiday weekend began yesterday and the film had to pick up by around 10-15%, which would have been a positive trend going into the all-important second weekend. The growth from Wednesday, however, was just 5%.

There has been a lot of talk about protests affecting the film, so we decided to talk to a few people in the trade to discuss the real impact of disruptions. Trade sources put the All-India impact on business at around 4-5% for the first weekend and less than 2% during the weekdays when things calmed down. This equals to a loss of around Rs 4-5 crore for the first week.

More than the protests, the key for Dilwale was to sustain and show a positive trend at centres where it had an uninterrupted run. Moreover, the losses incurred is expected to be recovered this weekend, as the film is now running at 99% of centres in India where it was previously scheduled to run.

Moving away from the past and into the future, the second weekend will be extremely crucial for Dilwale. But even though it has enough shows at multiplexes, Dilwale has lost about 30% of its shows at multiplexes to both ‘Star Wars: The Force Awakens’ and ‘Bajirao Mastani’.

Having said that, the shows are spaced out well throughout the day and as long as the occupancy is high, Dilwale still has a chance to score in its second weekend.