Dilwale Total Collections in 4 days

Shah Rukh Khan’s Dilwale has shown a bigger than expected decline at the domestic box office on Monday. For the first time, the film has dropped below the collections of the other release last weekend, Bajirao Mastani.

In previous clashes, Om Shanti Om was always ahead of Saawariya and Jaan-e-Mann never managed to beat Don. In 2012, Son Of Sardaar did manage to beat Jab Tak Hai Jaan, but it was only on the 7th day i.e after the holiday period was over. Also, both films received a mixed response. (Also read: Jab Tak Hai Jaan vs Son of Sardaar)

In the current clash between Bajirao Mastani and Dilwale, the former has managed to overtake the later on the 4th day itself and the holiday period is yet to begin. The other factor in favour of Bajirao Mastani is the reports that it’s carrying – even on social media, celebrities have gone all out to praise the film. The trade for some reason, is not backing the SRK film this time around.

From the paying public point of view; until now, during most festival seasons, they had only one choice. It’s either a Khan movie or nothing at all. This time around, there was a Rohit Shetty entertainer, a timepass film against a Sanjay Leela Bhansali historical masterpiece that everyone seems to be liking and appreciating.

Star value and fan wars aside, for the normal moviegoer who has to spend upwards of 400 rupees per multiplex ticket, the choice was obvious.

The big task for Dilwale is to hold strongly in the next 2 days. It’s from Thursday evening that the holiday season will begin and if Dilwale has to take advantage of the big Christmas holiday, it has to boost the confidence of exhibitors by showing no more than 10% drops in the next couple of days.

The film is still performing well in a few circuits, especially at mass centres. The footfalls of Dilwale on Monday was more than Bajirao Mastani, but the places where it’s performing well, the ticket prices are on the lower side. The bigger centres have shown alarming drops and it’s here where Bajirao Mastani has taken the lead.

Yes, there are a few shows that have been cancelled, others have been disrupted. SRK has also said that the family audience is scared to come to theatres. All this is true, but the fact remains – things have only improved in the last few days, which in other words also means the hold on Monday should have been better than it was.