Box office Prospect of Raees and Highest Grosser of 2016

This question was asked on the #AskIndicine QnA session dated 8th May 2016. This page has been created to discuss. You can read the full QnA here.

Q. How are the box office prospects of Raees looking now? Is it still being seen as a potential bumper openers on a Friday morning by the trade??

A. Too early to talk about Raees right now. There is still quite a bit of uncertainty around the release of the film. Are the makers willing to take on a film like Hrithik’s Kaabil? If Mohenjo Daro goes on to be a huge hit at the box office, that will completely change the way the trade would look at the clash – Hrithik would then have a upper hand. How will Excel market the film? Are they going to lie low for a while, then release the trailer a couple of months before – which wouldn’t be a great idea because the teaser was released in July last year. Too many questions at the moment. There needs to be clarity over these questions, because we even begin to talk about opening number on Friday. Releasing on Eid against Sultan was probably a better idea than pushing your film by nearly 7 months. Bakrid (September 9) was the best date.

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Q. According to you, which movie will be Highest Grosser of 2016 - Sultan? Mohenjo Daro? Shivaay? Raees (if on Bakrid)? Dangal?

A. For highest grosser of the year, it’s the content (story, writing and direction etc) that are more important because almost all films that you mentioned does feature a top star. Mohenjo Daro and Shivaay are two films that can surprise and go on to be huge grossers – because the genre of myth / history / costume has received a big boost with films like Baahubali and Bajirao Mastani. Sultan and Dangal are obviously the top contenders because of the release period and two of the biggest stars in the industry. We wouldn’t want to include Raees in this because it’s officially scheduled to be out in 2017.

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