Bhool Bhulaiya – Laaga Chunari Mein Daag

Akshay Kumar’s Bhool Bhulaiya has opened huge all over India. At quite a few places the opening was better than Akshay Kumar’s last movie Heyy Babyy. On the other hand, Laaga Chunari Mein Daag has opened below expectations. Even with a star cast that boasts of stars like Rani Mukherjee and Abhishek Bachchan the movie has failed to achieve even a face-saving opening.

Here is the Box office report from Box Office India

Bhool Bhulaiya which opened this morning was expected to open well but the bumper opening which it has turned out to be has come as a pleasant surprise after the dull period. The opening was in the 85-95% range all over with a big release on approx 650 cinemas. At many places the opening is better than Khiladi Kumar’s last superhit Heyy Babyy released just seven weeks ago. If the film sustains it will be Akshay Kumar’s fourth back to back outright hit after Bhagam Bhag, Namastey London and Heyy Babyy. This feat was last achieved by patriotic star Manoj Kumar as Be-Imaan(1972), Roti Kapada aur Makaan(1974), Sanyasi(1975) and Dus Numbri(1976) all scored heavily at the box office.

If Bhool Bhulaiya has had a bumper opening, the other release Laaga Chunari Mein Daag has opened to a very poor response of 15-20%. YRF have used a similar release strategy for this films as their last blockbuster Chak De India by giving it a small release(400 cinemas approx) and hope for a gradual increase in collections.