AskIndicine: Live Now

Q. During Dilwale and Shivaay we heard a term ‘Bulgarian Rebate’ included in budget recovery… What is that?

A. The governments of different countries give cash rebates to producers for shooting films in their country, which helps promote tourism along with some other benefits. Rebates help reduce production costs.

Q. From a while some industry people are calling Dangal the Best mainstream Film of the Decade.As major portion of the Decade is gone,Which film till now can be termed as Best Film of the Decade?

A. What people in the industry say, does not make any difference. Celebrity tweets or opinions are not taken seriously by the audience. The only thing that matters is what sort of response the film gets when it releases in theatres. There is definitely a lot of hope that it could be a classic, because of Aamir Khan’s presence. The best film of the decade so far is Bajrangi Bhaijaan, followed by PK. This includes both the response at theatres as well as television.

Q. When is Robot 2.0 ‘s first look releasing ?

A. The first look of Robot 2.0 will be released next week.

Q. Under which slab of GST entertainment tax is coming?when it is going to be implemented? If ticket prices remain the same, what will be the nett collection of a movie which grosses 400 cr in India?Further kindly explain how GST will work? The tax nowadays is 40%.

A. Entertainment tax is likely to come under the 28% slab. It will be implemented from April 1 2017. If ticket prices remain the same, the net collections will be up by around 10%, if ticket prices are lowered it could increase footfalls – because more people will come to watch the film if tickets are cheaper. It could be a win-win situation. It’s a good opportunity to reduce the price of snacks and drinks, should make movie outings a lot more affordable for the public.

Q. Will demonetization affect Dangal collection?

A. Highly unlikely. Circulation of money will increase by the end of this week and with each passing day, impact on film business will decrease. Force 2 will be affected to a certain extent, but Befikre onwards things should be back to normal.

Q. How you can analyse this year until now the Box office performance of Bollywood films? Good or Bad or below expectations. Because many small budget films performed well and big ones lost.

A. It’s been an average year so far. Some of the biggest films this year have failed – Fan, Mohenjo Daro and Shivaay. Even a film like Housefull 3 was expected to earn a lot more than it did. Smaller films have worked, but we’ve had such multiplex hits in the last few years too. Nine 100 crore films in 2014, Six in 2015 and Six so far this year – Dangal looking like the only other film that’s certain to do 100.

Q. Till now are you still going with Sultan as Highest Grosser of The Year? How much there is chance that it will retain it’s Position?Everone who has watched Dangal or read its script is terming it the Best.

A. Some reasons why we’ve been constantly saying ‘Sultan’ should remain the highest grosser of the year is because - One, both the major holidays (Christmas and New Year) fall on Sunday so the big holiday advantage won’t be there this year. Two, the film will have to be entertaining for the masses – Taare Zameen Par was a classic, one of the best films of last decade, but ‘Welcome’ which released on the same day collected a lot more even though critics slammed it. Three, it’ll have to have repeat-value too, a total of 300 crore plus is difficult to achieve if people do not return to watch the film more than once.

Having said that, Aamir’s track record during Christmas is extraordinary. Ghajini, 3 Idiots, Dhoom 3, PK weren’t just the highest grossers of the year, but all of those films went on to be the highest grossers of all time too.

Q. What is the BO Verdict of Sultan (both India & overseas)?is it a bigger hit than 3 Idiots & Dhoom 3?

A. As far as return-on-investment is concerned it’ll be this order – 3 Idiots, Sultan, Dhoom 3.

Q. What went wrong in Rock On ? Whats the budget and how much it will loss ? Dont you think movies like rock on should be tight on budget as it attracts a certain group of audience ?

A. The first ‘Rock On’ film worked only with a small section of the audience in urban cities and the film did well only because of music. But the sequel failed to generate any interest because the music album failed, the first film was liked but not loved so the eagerness to watch the sequel was missing, the promos were dull and eventually the film hasn’t been liked either. To add to the woes, the demonetisation of 500/1000 notes seems to have affected business by around 20-25%.

Q. Who is the biggest superstar of India considering all time ratings?

A. When it comes to the true superstars of Hindi Cinema, actors whose stardom is a cut above the rest – then it could just be four – Rajesh Khanna, Amitabh Bachchan, Salman Khan and Shah Rukh Khan (in no particular order).

Q. Do you think demonetisation of Rs 500/1000 notes will have an impact on Dear Zindagi as it is also a multiplex movie ?

A. Dear Zindagi could be affected by around 5%, don’t think it’s going to be more than that because card payments are unaffected and cash in circulation will increase by the time Dear Zindagi releases on 25 November.

Q. If Raees manages to find appreciation among the masses, the classes and the family audience as well (though it is a crime thriller and has Sunny Leone).. Will it have a healthy chance to earn at least 200cr nett clashing with Kaabil?

A. Highly unlikely. The banner itself (Excel Entertainment) is not known to make the kind of films that appeals to every section of the audience. Most of their films are targeted at the urban audience, so when a banner like Excel and a director like Rahul Dholakia  (Parzania, Mumbai Cutting etc) comes up with a massy film – it’s a wait and watch situation. We’ll have to see how it goes. The response to the teaser was outstanding, but there have been way too many delays. It’ll have to be a very good film to even do 150 crore. Not the best period of release, plus clash with another big film.

We continue the QnA: All the questions below were answered on 14th November

Q. You have mentioned a lot of times that the industry is working at 5% success rate. On top of it you have colossal flops in the last 2 yrs. Bombay Velvet, The broken horses, Fitoor, Mohenjo Daro, BBD and now Rock on 2 to name a few. How long do you think this will continue? How long would investors continue to put big money on directors like Ashutosh Gowariker, Anurag Kashyap, production houses like excel and actors like farhan akhtar? Do you forsee less movies being made from 2018 of budget higher than 60 cr? Dont you think the television industry should stop paying high satellite prices as even for a film like sultan the impressions are significantlly lower?

A. The industry is probably going through a transition, only good films are working. No other tactic like excessive marketing or a popular music album is helping films at the box office. If the film isn’t worth it, the audience is unwilling to pay. That’s been the problem with films like Mohenjo Daro and FAN, two films that even star power couldn’t save. Fitoor, Mirzya, Rock On 2 were rejected outright too – because it did not appeal to any section of the audience. Even reviews like ‘Poetry on screen’ for films like Mirzya is actually a turn off for the audience. In 2017, GST will give film business a boost.. but to what extent it helps is something that remains to be seen. Sultan is a hit on television, the film is doing well on repeat-run.

Q. Why is Hollywood movies performance, their collections and trend in India, not analyzed here elaborately?

A. Hollywood films are too inconsistent for us to analyse or predict. Only superhero / big action films are working. It’s the trailer, scale and content that’s pulling those films – which makes it difficult / impossible to predict. The opening day of Hindi films is more star cast dependent.

Q. Now that Golmaal 4 has been announced, when do you think The Ring will come? Almost all Festivals and weekends are already booked for 2017…Also which movie has highest chance to come on Eid 2018?

A. Golmaal 4 was announced long ago for Diwali 2017, only the female lead (Parineeti Chopra) was announced yesterday. Yes, almost all weekends are booked for 2017 – we have an article that’ll be published later today on this. Eid 2018 should have Salman yet again, no confirmation on the film so far.

Q. Should we expect more impact on upcoming release ( force and others) with the Ban on 500 and 1000 notes.

A. We expect the impact of demonetisation to be around 25% on Force 2. The FBO page has been updated today with the latest figures. Force 2 is down from around 7.6 crore to 5.4 crore. If things improve in the next few days, we’ll update the FBO page. Things should significantly improve ‘Dear Zindagi’ release onwards. It’s not about the lack of money (people can still pay using cash), it’s just that the priorities at this point in time are different. Not many people want to watch films, the focus is more on helping other people.. getting daily essentials, keeping extra cash.

Q. If you can predict or assume…which actors will be in Top 3 after 10 years… and why ?

A. Established stars aside, our money is on Ranbir Kapoor, Varun Dhawan and Ranveer Singh.

Q. What are your initial LBO predictions for Kaabil, with and without clash ?

A. Our initial predictions always assume that the word-of-mouth will be mixed to positive, so if Kaabil gets a solo release, then it should do around 130-140 crore. But clashes are very difficult to predict, more so when the other film stars Shah Rukh Khan. The result will be almost entirely dependent on word-of-mouth, as the better film will get all the business. Perception about which film is better, plays a big role too and that’s where the PR and media comes in.

Q. What’s the impact on moviegoers with the ban on 500 and 1000 notes. We have been reading its effect on small retailers but do you have any stats on Theaters and Multiplexes across country.

A. There has been an impact of 20 – 40% on film business. The smaller the centre, the bigger the impact. That’s the reaction that we’ve been getting from exhibitors. But there haven’t been any films either, Rock On 2 was mostly a multiplex film that was rejected.

Q. According to you which date is best release date for The Ring ??? Is it better to release solo on non festive period rather than clashing on a festival period ???

A. Out of suggestions at the moment because there are no good dates left in 2017. Even the Post-IPL date has been taken by ‘Toilet Ek Prem Katha’. So it’s either about releasing the film during a normal weekend or taking another film on and risking yet another clash.

Q. Looking at d upcoming movies of Akshay Kumar I strongly feel that gold is a 150-200 crores film if the content clicks and is liked by each and every section of audience since Akshay is first time coming in a sports film.. What are your views on it?

A. Such predictions cannot be made before knowing the look and feel of a film. Only a commercially-entertaining films that finds appreciation across the country, can do go on to be huge grossers. His line-up is solid, probably the most varied and best choices among actors, but choices almost don’t make a film successful. A good script or a promising idea doesn’t always translate into a good film on-screen. The trailer of each of those films will give us a better idea on the box office prospects.

Q. Hi Indicine, it’s my first foray into your funtastic Q&A section from Malaysia. I think it’s the only Bollywood web that make me hooked and bookmarked. Well done for all the latest updates and news. Hope the visitors to your site appreciate this. My question is: 1. Why Aamir Khan’s films do best by beating his own records by the fact we know that he has got not many fans compare to Rajnikanth, Salman, Shahrukh & Amitabh? 2. If the content then why Fan didn’t make it or BB and Sultan could beat Aamir’s record?

A. Thank you. One, Aamir is different from other actors. He doesn’t command a crazy / blind following that a Rajnikanth or Salman do, but it’s his films that appeal to audience that doesn’t even normally watch films. It could also be because Aamir is always the character in his films and very rarely do we find him playing larger-than-life roles. His persona doesn’t come across in his character. But for a Salman, Rajnikanth or SRK.. their persona, charisma, dialogue delivery can more-often-than-not overshadow the character itself – which is why the audience pay to see them, more than even their films.

Two, a large section of the audience did not like FAN. It’s a rejected film. It could be the ending or the lack or songs or the film itself.. but FAN didn’t carry any appreciation.

10 more questions were answered today – Join us once again on Thursday for answered to the remaining 10 questions. Thank you for joining us today.

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372 Comments

  • if next year both tubelight and tiger zinda hai collect above 300cr. then I don’t I don’t think anyone(those who don’t now) will not agree to the fact that salman is all time biggest superstar? ur opinions

  • Indicine as we have seen the teasers and promotions of Dear Zindagi, it looks like the maker of the film are largely banking on the stardom of SRK though SRK has a very limited appearance in the film. So based on the promotions, can it be regarded as another SRK hit movie if the film performs well or SRK another flop movie if the film underperform?

  • Indicine is the worst, most pathetic site ever i have seen. How dare you not put The All time biggest megastar and legend aamir’s name in your so called true superstars list? Today you once again proved that you are the most fake, biased, shameless, retard, psycho site among all. Your so called true superstars dont have more than 1 ATHG. So called rajesh khanna has never given a single ATHG or ATBB. So called big b had only 1 ATHG and that was a mulstistarrer. And srk? Ha ha ha. Let me take a break. The most impotent, incompetent, over hyped, overrated, media created fake star is nothing without big banners, big actresses, and now struggling badly to give even a hit. And last but not the least, the worst, crappiest actor as well as human being in india, the very infamous hit and run guy (i cant even remember her/his name has given highest number of flops, disasters, worst movies (just 1 exception doesnt count), and biggest loser when it comes to records and had one fluke ATHG with madhuri and doesnt have aukaat to give a single ATHG and badly struggling to break aamir’s record since last 16 years, but still not able to break it. He gets all major festive advantages, all over hyped media support but every time fails to give ATHG. And still you count these overrated stars as true superstars and not counting the one who has given highest number of All time blockbusters, all time highest grossers (which matter the most), highest number of classics, least number of flops and disasters? Thanks for proving your worst ever liability and you are not even worth to spit at. Have some shame and get ready to get your ass kicked by emperor and all time biggest megastar in the history of indian cienma Aamir Khan once again this christmas.

  • imo pk is way better than bajrangi bhaijaan.

    just for example only, lets say if irfan khan was in bb instead of salman it would hav struggled to cross even 150 crs. but if irfan khan was in pk instead of aamir it would hav still crossed 250 crs.

    munna mbbs,munna2,3i,pk- everyone in the industry knows there is no better director than hirani currently.

  • Can salman naata heightless talentless khan survive without big brands, director like kabir papa, yrf, south remakes and other masala craps? I dont think so what is your opinion? Can he ever breath without masala movies, kabir papa and eid? He is licking the feet of kabir papa for the third time to comepte with his baap Aamir but still not able to beat his baap Aamir. Why?

  • Tell one person without whom you can’t imagine Bollywood. Not necessarily an actor. Can be director, actor, singer, musician and others.

  • With current Salman’s stardom, Is it possible that his movie gross less than 100 Cr even with worst wom and poor trailer?

  • @Loser ignorant slaman fans, lallu will never become all time biggest superstar. You jerks are ignoring the fact that untill his daddy Aamir is there, lallu the loser doesnt have aukaat to come close to his records. aamir is giving back to back all time blockbusters and all time highest grossers and that is the biggest record in the history of indian cinema, so that makes aamir already the biggest megastar of all time. salman will never be able to come close to aamir’s records and he will never give as many ATBB and ATHG as aamir. so now shut up you nincompoops and accept the fact that aamir is the biggest megastar of all time.

  • Q. Who is the biggest superstar of India considering all time ratings?

    A. When it comes to the true superstars of Hindi Cinema, actors whose stardom is a cut above the rest – then it could just be four – Rajesh Khanna, Amitabh Bachchan, Salman Khan and Shah Rukh Khan (in no particular order).

    Agreed. These four are like the four walls of the room for the industry. LEGENDS

  • where do you see all three khans(nd akshay kumar) in next 5 years ?

    and which new actor do you think can rise to superstar level till then too ! ?

  • @aamir khan dog khan : Yes baby I know you are struggling very much for your Fungal. Seems that you haven’t notice that all the ATHG given by your Tingu khan wasn’t in his own stardom. Two of them were Raju Papa directed movies with extremely positive reviews and another two were great brands like Ghajini and Dhoom franchise. If almighty Salman Khan (baap of naata khan) was in Ghajini or Dhoom3 then it should done more than 50 crores than what it did in aamir starrer. BTW, let me tel you that Salman also had 5 ATHGs. Two were Maine Pyar Kiya and HAHK. Rest three were – ETT, BB, SULTAN. Ek Tha Tiger ans Sultan were actually HGOAT but greedy and selfish YRF they were on second and third spot respectively. And Bajrangi Bhaijaan has more footfalls than pk, then why it’s box office collections less than pk? Because Salman Khan is not greedy to take ATHG like your Xmas made star so Salman Bhai reduced BB ticket prices st multiplexes too sothat every corner of audience should watch his mmovie. Now understand you naata Khan’s fan whose height is almost equal to Alia Bhatt !!!!!! Too much fun
    #True Salman Fans

  • Who amongst the 5 superstars surviving from the past was the earliest to score 100 cr and after how many years.
    Aamir Khan debut 1985(not many knows)
    Salman Khan debut 1989
    Ajay Devgn debut 1991
    Alshay Kumar debut 1991
    SRK debut 1992.

    Ghajni 2008
    Dabbang 2010
    Golmaal 3 2010
    Ra1 2011
    RR 2012

    Aamir 24 years
    Salman 22 years
    Ajay 19 years
    Shah Rukh K 20 years
    Akshay 21 years

    Is it fair to put it this way?

  • We have seen often in movies when there is something written in urdu,pakistani flags are present there,whats the reason?

  • Aamir Ajay and Hrithik what have these people done to you?? You always bring them down one way or the other but let me tell you something no matter how hard you try but fact is over 98% of the people here have watched all Aamir Ajay and Hrithik movies despite some coming here outrightly bashing them but secretly they just have to watch the movie because just their names are so powerful that bashing them just make you guys mock at yourselves sending a message to the whole world which they already know how bias you can be. Take for example Shivaay I bet you all those Srk fans who bashed Ajay have all watched Shivaay except they lie. Mohenjodaro too the same but today not naming Aamir amongst the biggest superstars of Bollywood cinema is disgusting!! At box office Aamir movies have fared twice or thrice as much as Shah Cook movies. This decade Its Aamir and Salman ,might even call Akki name before Shah Cook this decade.

    Amitabh Aamir Salman Rajesh Megastars
    Shah Rukh Akshay commercial Superstars
    Ajay Hrithik talented Superstars
    Ranveer Solo Star
    Ranbir female co star Dependant star
    Varun Rising Star.
    Don’t need your answer it will still be bias Slaves of Karan Mojor

  • Just because you gave final Verdict of Fan before a week I know you felt so in secure as days were moving and could not bear to prolong Shivaay Verdict for over 2.5 weeks that you just had to one of the most bizarre thing ever done by a movie site in India and that is announcing verdict of Shivaay without looking at footfalls which is parallel to the Star followers, distribution and Rebate. Even most critical and laziest Box office BOi has giving the trend of Shivaay as a fair average grosser but forgot you work under KRK Red chilles and Kjo. Shameless people ,I hope you post it if you have little conscious left.

  • So again this Diwali Ajay Devgn has secured it? What’s happening to Shah Rukhs Stardom? He has to even be so lucky to get a Republic day that too with clash! While Ajay Devgn just relaxes and sign the cheques for another back to back Diwali. Maybe that’s why Indicine has not published any article on Golmaal 4 so sad indicine I hope you don’t pre Bash and degrade Ajay Devgn like you did this year and against all odds everyone now noew how bias and wicked you are. Recover well soon after the Shock. I am only worried of Robot 2.0 now but even as an Akkian I will not bash Ajay sir learn from fans of Akshay Kumar Sir Fans. Just watch how Akshay now dumps SrK to the main road after Jolly llb2 Crack and Gold that’s why I am not too much bothered with Robot 2.0 vs Golmaal@Again clash.

  • All sites and trade zones have declared Shivaay as Average or Pending not came across any single Flop verdict why yours is hell bent? Keep personal grudges away from Reality. Thank you

  • @Mr. Bollywood…. the true fact is that Aamir is nothing without Raju Papa, Content and Big Holidays… so he can’t be called as True Superstar…

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