Aamir Khan’s Incredible India journey ends: Statement from the Actor

There have been a lot of confusion and speculation around Aamir Khan’s association with Incredible India’s ‘Atithi Devo Bhava’ campaign. The actor has now confirmed that the contract with the agency had expired and the agency has decided not to renew the contract.

Aamir Khan’s Statement:

“It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be.

It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”

Union Minister Dr Mahesh Sharma said “Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir. It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists”

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49 Comments

  • YES INDIA WILL BE INCREDIBLE ALWAYS. WELL SAID AAMIR. THE PEOPLE IN THE THEATRE NOT STANDING UP DURING NATIONAL ANTHEM ARE THROWN OUT OF THE THEATRE ALL BECAUSE THEY ARE MUSLIMS AND OUR DEAR PM WALKING DURING NATIONAL ANTHEM. NO ONE DARE A WORD TO SAY TO HIM. TRULY INCREDIBLE. RESPECT

  • There is no need to relate it with Amir’s intolerance statement. Please note that “Contract was over” and “Amir has not been sacked”. He did a commendable job as long as he was a face of Incredible India and hope, his succeeders will continue his legacy.

    @Komal : Was that necessary to put SRK’s name here? Can’t you digest your food without taking SRK’s name? You fool, he did movies like CDI and MNIK which is no where less than an incredible India campaign. Get well soon!

  • Wonder why the two so called national icons(Aamir & SRK) never spoke against terrorism.. The two have huge fan base across the boarder, who are their ardent followers and also co-religionists.. Their one call could have turned many such illiterate, brainwashed fools.. Who r ready to die for the sake of jihad & 72 ..these two never became that political & social enough to comment on terrorism which India & world facing badly… But become very sociopolitical when 1-2 condemnable incidents happen with one religionists

  • I’m a srk fan, but also aamir fan. I support both and it’s a shame to see how medias have treated them only because of one statement takent out of context. Proud to be an srkian and a fan of Aamir !

  • As far as SRK & Aamir are concerned.. How do u think they are national icons etc..
    Do they have guts to talk about the Islamic extremists and their foolness & illiteracy…they have huge fan base, who r their coreligionists but badly radicalized… Did they ever try to better them for the sake of humanity… Did they ever comment about them in order to better them… Guess either they don’t hv guts or they don’t wanna lose the fan base or they are party to their thinking too… So don’t portray them as greats, icons.. Bla…bla…
    They r just businessmen and certainly great at their business.. Let them be confined there… Don’t label them national icons etc

  • Aamir is a hypocrite where money matters! If you think you are serving your nation you should never talk whether you are paid or not. He is an attention seeker

  • Incredible is for tourists who are outside India! the brand ambassador should be for the person known internationally!!! Amitabh bachchan is famous only in india!!! i dont understand the choice anyways life goes on!!!!

  • Appreciate his efforts in promoting India abroad through his ads or films. Still remember his Lagaan when it released and then the Indian Cricket Teams tour to England the following yr in 2002- Lagaan got the english natives hooked to Bollywood for a brief period but sadly Aamir took a long break in subsequent yrs n that momentum was lost.

  • @7:53pm

    Dont be an idiot- India has never been tolerant of certain things which we in the west take for granted n you know exactly what I mean. Accepting this bitter truth is the first step for Indians to really deal with its issues n then move forward…!

  • @moviebuff:
    Dude, I am not bagging just asking for my right he promised earlier. And yes I have been working hard since he declared that he will give job 2cr people per year. Still waiting for 2cr job…

  • I saw this coming after Intolerance remark. Honestly speaking if Aamir continued to be brand ambassador, people won’t take the campaign seriously. Every good thing come to an end, it’d indeed a proud moment for Aamir to represent that campaign long time successfully.
    Wish Aamir didn’t said those words about intolerance of India, he has made many haters and hurt feeling of many Indians.

  • @buddha ka ullu:
    No need to hide behind the ids like #gaddar Aamir & #say no to Khans. Everyone knows your true color chameleon…

  • @king sachin sarook fan

    It’s better to take 4 crores per episode and do Satyamev Jayate, rather than taking 6-8 crores per episode and do shows like ZorKaJHatka, PaanchviPaas etc. All were flops. ?
    This Gaddar Aamir is a fake Id of a jealous Hrithik fan.
    So sad to see that people without seeing his interview and reading his statements have branded him traitor or anti-national.
    .
    Aamir took India to oscars and BAFTA, he made a show called Satyamev jayate by refusing film offers.
    He always made quality films unlike other actors.
    All that was for nothing. Bcoz this ehsaan faramosh desh thinks Aamir should be grateful for their meherbaani. As if Aamir’s hardwork, dedication and sincerity didn’t play any role.
    Sad that this nation terms every individual who speaks up against the govt as a traitor.

  • @Tiger… Clearly u r the real BLIND hater of our PM…and certainly more than a ‘andhbhakt’ of CONgressi spokesperson/partyment.. Ur great mind with the best of his ability quotes what CONgressi spokesperson propagate.. Guess u believe them as a ‘real andhbhakt’ or U r filing in for them even in Bollywood sites… Well I would leave that up-to u.. Keep up the job with the best of abilities…and keep getting likes from similar mindset people from within Country or across the boarder…
    Coming to the Aamir Khan issue now… Imagine a Coca Cola brand ambassador doing a fabulous campaign and market the product.. But outside publically he abuses the product with the best of his abilities… Will Coca Cola personnels would be fine to retain him as a brand ambassador… However comparing Coca Cola and India is not at all fair, how can it be fair to compare a mere product with a real great nation India…but I took the liberty to make u fools understand this.. But the Shameless Aamir here not abused a mere product but labelled India as intolerant.. The brand ambassador of India calling India intolerant… How would world take it… Still his shameless chamchas want him to be the ambassador…
    Adding to it…where was he.. When Muzaffarnagar riots took place… Was he not the ambassador then… Didn’t he find intolerance then… Many such incidents to justify his shameless statement… Wud still not expect the so called haters Nd andhbhakt of CONs etc understand this :D

  • To be honest
    After that statement I was expecting this
    I am feeling sad just bcoz of “AAMIR”
    WHAT HE WOULD BE THINKING
    When other actors were doing MASALA movies
    He made movies like SARFAROSH,RDB,LAGAAN
    Just bcoz of SATYAMEV JAYTE
    he postponed his TALASH & TALASH is his only avg. Movie
    (IN TERMS of box office) of his career since 2006.
    He represented India in OSCAR & BAFTA
    He didnt CHARGE singe penny for those ads,
    HE ALSO RAISED HIS VOICE AGAINST KASMIRI PANDITS,
    Even some politicians & media were bashing him without watching his INTERVIEW
    He didnt say
    INDIA is INTOLERANT but he said
    ‘The amount of intolerance witnessed in the last few months only.’
    HE also SAID
    “Why should I be representing anyone? Secondly, I have to represent anyone, why not everyone? Why Muslims? My birth may be in a Muslim household, but I speak for everyone.”
    He has spoken against ISIS in the same interview but guess WE are too blinded by hate to read the whole thing.
    After doing all this, they are only proving his point.
    “India is proud to have an actor like AAMIR”

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