The biggest film of the year is here and expectations are sky-high from Salman Khan once again. ‘Sultan’ is expected to be a box office blockbuster and anything less than Rs 225 crore (net, domestic) will be considered a disappointing total.
Of course, the trade has pinned its hope on the film collecting more than Rs 300 crore – much like Bajrangi Bhaijaan during Eid last year.
Since the entire film has been shot in India, Sultan isn’t a very expensive film. The cost of production, marketing and print combined is around 90 crore (trade estimate, not confirmed by Yash Raj Films). This does not include Salman’s acting fee, which is assumed to be the value of satellite rights. However, the superstar will also take a share from the profits.
Recovery will be easy for the film, but for event films like Sultan, it’s also about meeting trade expectations and getting recognised as a major success (in other words, we call it perception hit).
Sultan Screen Count – 4100 screens.
Sultan Business Economics:
- Total Investment: ?90 crore (cost of production, advertising, print)
- Satellite rights: ?55-60 crore (Sony, assumed to be Salman’s acting fee / marketing value)
- Recovery from various other rights and branding: ?15 crore
How much does Sultan need to collect for different box office verdicts (approximate figures):
- Sultan will recover costs if it does ? 150 crore
- If Sultan collects more than ? 160 crore: HIT
- If Sultan collects more than ? 200 crore: Super Hit
- If Sultan collects more than ? 240 crore: Blockbuster
- If Sultan collects more than ? 300 crore: All Time Blockbuster
Note: Verdict will vary depending on how the film performs in the overseas markets too.
What is your final FBO prediction?
Now it is officially confirmed by Supreme Court of India that Eid & Holiday for Eid both are on 7th July 2016.
So, Sultan will be a Non-Holiday Release & it is all set to beat Dhoom 3’s Highest Non Holiday opening day record & that too by huge margin.
Sultan will do 210cr at india bo overseas 13million
Blockbuster…! Also first day 37 cr
Blockbuster yar…Confirm
@Indicine
U said that Fan will be Blockbuster at 210cr with budget of 105 cr
While Sultan Will be Blockbuster at 240 cr with budget of 90 cr.How??
reply
@Moh Movies, you should read the article again. Sultan including overseas will recover costs even if it collections less than 100 crore. It can’t be a loss making film. But there is something called perception and expectation. You can’t declare such big movies as hits at 70-100 crore, just because it’s profitable.
Sultan will be a Big flop because #dangal caries the same story which is releasing later this year
It will be a blockbuster to say the least…hit like if you agree
@indicine but where is ur fbo .. can’t wait anymore
Sultan will be work only in haryana and other area will be underperforming so it will flop
Sultan success hojaye toh industry ka hi acha hai as last 3 months hv been mediocre but upcoming films in 2016 r high voltage.
Sultan is the tough film to predict, i think 170-220cr is the bar for it, it can also go as high as 350+ if content is similar to Bajrangi Bhaijaan.
All time blockbuster film no doubt.
One more Blockbuster for Salman Khan for Sure
not interested in sultan
Blockbuster…salman is a craze for youngsters
it will be superhit
The real King is coming.. The term real is used becoz of a self proclaimed garbage king
The opening will be 35-36 cr.
If content is not upto the mark, the movie will fall flat on its face, and eventually fail to recover costs.
#Kaali
Sultan Sultan Sultan
Indicine plz give clear idea advnce book with fbo …we all are waiting for yr website . Because we hv so much trust on indicine more than others.
@vishal
so sultan also a pre-eid release like BB nd kick
True Indicine Sultan is the Biggest film of the year !
Only 4100 screens ??
First Day Prediction : 29 cr
BB collected 27 cr on its first day in same number of screens with positive WOM.
Life Time Collection : 229 Cr
Verdict : Block Buster
Oversees : 95 Cr
not a fan of salman khan but all the very best for sultan.
from an Akshay Kumar Fan….
Rustom on 12th Aug
sultan will smash many records including dhoom3 non holiday now crappy new year manipulated record is in safe zone only for few time my prediction for fst day 37-39
and more accurate so it is 37.8
Day 1-38(pre-eid)
day 2-40(eid)
day 3-35(eid partial holiday)
day 4-32(2nd saturday)
day 5-34(sunday)
Sultan needs 150 cr to become hit. So it lifetime 140 cr max.
Long Eid weekend and no major releases in coming weeks will ensure it a HIT/Super HIT verdict or else we all know the aukat of non-actor khan without holiday weekends.
@Being illiterate Agarwal 09:58 pm : Supreme court never declares government holidays, nor it determines the date of a particular festival. They have many other things to take care of under their jurisdiction. So keep this mindless theory with yourself.
Yes, there is another news related to supreme court and non-actor khan. The honourable supreme court has accepted the plea of government of Maharashtra (challenging the earlier verdict of Bombay session court of non-actor khan’s acquittal).
So all non-actor fans, start counting your days . Because sooner or later, Justice certainly takes place.
No remake
No chartbusters
No kabir Khan or sooraj barjatya
No nawazuddin siddique
A director and banner with a list of back-to-back flops.
A hit in 5 days
A superhit in 10 days
Blockbuster in 14 days