Ki & Ka Business Economics

Arjun Kapoor and Kapoor Kapoor Khan’s Ki and Ka is the big release of the week and it comes at a time when the cricket world cup is coming to an end. It’s a good time to release a film like Ki & Ka and due to low costs, the R. Balki film should be a safe venture for Eros International too, as long as it manages to get a decent weekend at the box office.

But when it comes to the film finding success, word-of-mouth will be the key. In 2016, only three films (Airlift, Neerja, Kapoor & Sons) have done well and all three were not only liked by the critics but also carried positive word-of-mouth.

Coming to the economics of Ki & Ka, the film has been made on a budget of Rs 32 crore, which includes print and advertising costs. Rs 13 crore has been recovered from satellite rights and 4 crore from music. So the film has to collect around 30-35 crore from theatrical business to recover costs.

Ki & Ka Business Economics breakdown:

  • Total Investment: ?32 crore (cost of production 20 crore + advertising 12 crore)
  • Satellite rights: ?13 crore (Colors)
  • Music rights: ?4 crore
  • To be recovered from domestic and overseas: 15 crore

Approximate figures of how much Ki & Ka has to collect in India (Note: would be lesser if the film performs well overseas)

  • Ki & Ka will recover costs if it does ? 35 crore
  • If Ki & KA collects more than ? 45 crore: HIT
  • If Ki & Ka collects more than ? 65 crore: Super Hit
  • If Ki & KA collects more than ? 90 crore: Blockbuster

Stay tuned for IndicineFBO & Box office Prediction of Ki & Ka.

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28 Comments

  • So Ki n Ka has good chances of becoming a hit.. as long as it gets some appreciation.

    I think family audience will be interesting to watch this.. not sure about the youth.. seems like a movie for 25 plus age group.

  • At best it’s gonna be an average grosser… Arjun and Kareena have no star power and I don’t think critical acclaim will be so good. Waiting for FAN !

  • Why the recovery figures of Kapoor and sons have been shown when the economics are of Ki and Ka?

  • It’s comedy film so chances of doing well with even avg reviews is high. Praying to God that it becomes a hit. Arjuns last hit came almost 2 yrs ago

  • Indicibe read your article again and correct it…you wrote aboyt kapoor & sons instead of ki & ka.. and also in last you read ka & ka lolzz

  • The makers know that the film can recover at best 40cr so clearly under quoting the budget,but still it will be FLOP!! mark my words!

  • Balki is good with economics.. Paa worked because of its low budget.. But all went wrong with Shamitabh

    Hope this one works.. love Kareena.

  • Arjun Kapoor neither have acting skills, nor charisma.
    His desperate attempt to portray a bad boy image with that single facial expression is a joke.
    He is also fat around the torso and thighs. I dont know what kind of nepotism runs in Bollywood to promote this spotboy as some up and coming star!.
    KI & KA deserve to be a flop and it will.

  • Why are people negative about Arjun Kapoor??? Good actor who needs to loose weight and do good movies that suit his image!!!

    same mindset was there for arjun and siddharht before bajirao mastani and k&s.. one hit will change everythin for actors

  • I actually didnt found the trailers interesting . But lets see how are the reviews . It has good chances of emerging a hit if the movie gets appreciation like Kapoor & Sons .

  • hahahaha indicine corrected that mistake which i told in last comment …i know they were busy in cricket..so they wrote kapoor & sons by mistake instead of ki&ka ..

  • Hope the movies does well.

    Coming to cricket didnt expect WI to chase down that score. Anyways the Indian team did well to reach semi finals. Better luck next time.

    Who would have thought at the start of the tournament that the final will be between England and WI? Amazing game cricket is. Will be supporting WI now in the finals. Like their passion for cricket.

  • @bilal ,11:13pm India kam Se kam semi finals to pahunche..tum Pakistani kyun uchal rahe ho…jao kahin doob maro
    Hamesha haarte ho aur aa jaate ho phir match khelne

  • 45-53 crs… Magic number.. Sure he the movie can attain a Hit atleast. Kareena will also play a vital role for its audiences…

    Hope it does well…Arjun still have some untapped resources in him…Hop they utilize him well… Giving 100 crs non major holiday… Was a bold statement.. Still have improvment but let’s be patient and judge him not cos of his fans here but because of the real Arjun.

    Best of luck Team Ki and ka

  • @Neeraj…Too many kissing scenes to be watched by families…Only chance for hit if all the 20s women take their bf to show them how they want to live…I think performance would be mediocre

  • no guys it is wrong. because arjun kareena superb chemistry ki and ka movie. I love bebo acting. so ki and ka this year big hit.love you all.

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